Tono de Marca

passionate, authentic, and customer-centric

Valores de Marca

• •Artisanal Craftsmanship
• •Authenticity and Quality
• •Personalization and Uniqueness
• •Customer-Centricity
• •Accessibility

Mejores Prácticas

• •Always Tell a Story: Whether it's the story of the brand, the creation of a piece, or the celebration of a customer's milestone, narrative should be at the heart of the copy. This reinforces the value of uniqueness and personalization.
• •Emphasize "Handmade" and "Authentic": These are powerful keywords for the brand. Consistently mention that pieces are handcrafted by Colombian artisans and that the emeralds are 100% natural and sourced directly from the mines.
• •Use a Passionate and Personal Tone: Write as if you are speaking directly to a valued client. Use words that convey emotion, passion, and dedication. Address the customer directly and invite them into a conversation.
• •Highlight Colombian Heritage: The connection to Colombia is a unique selling proposition. Mentioning the origin of the emeralds and the skill of Colombian jewelers adds a layer of authenticity and cultural pride that resonates with customers.
• •Balance Aspiration with Accessibility: While showcasing stunning, high-value pieces, also make it clear that the brand offers more accessible options. Use phrases like "the jewelry of your dreams" while also presenting practical options in different materials to be inclusive of various budgets.

Percepción Social

The public and customers perceive Joyería Ensueños as a trustworthy and high-quality brand that offers beautiful, unique, and authentic jewelry. Customers appreciate the direct interaction and the ability to have pieces custom-made. The focus on Colombian emeralds is a significant differentiator and a source of national pride for many of their clients. The brand is seen as being run by passionate individuals who are not just selling products but are helping to create lasting memories. Their transparency, such as sharing stories about attempted scams, further builds trust with their community.

Ejemplos de Copy

• •A love as unique as a Colombian emerald. ✨ We had the honor of crafting this one-of-a-kind engagement ring for a love story that will last a lifetime. Each detail was handcrafted with passion, turning a dream into a tangible symbol of their union. Ready to tell your story? Send us a message to begin creating your own memory.
• •Don't just give a gift, give a story. Our handmade jewelry, featuring 100% natural Colombian emeralds, is more than an accessory—it's a piece of art that carries a unique meaning. Perfect for birthdays, anniversaries, or just because. Discover the magic of handcrafted jewelry.
• •From our hands to your heart. ❤️ This is where the magic happens. Every single one of our pieces is handmade with dedication by talented Colombian artisans. It's not just jewelry; it's a dream we build together. #HandmadeJewelry #ColombianEmerald #Artisanal
• •Joyería Ensueños was born from a passion for authentic beauty and the rich heritage of Colombian jewelry. We believe that every gem tells a story and that the finest jewelry is crafted by hand, with heart. We travel to the mines of Boyacá to hand-select each emerald, ensuring that every piece we create is as genuine and unique as the person who wears it. We don't just sell jewelry; we craft dreams.
• •Subject: Elegance You Can Feel: Introducing Our New Silver & Emerald Collection. Hi [Customer Name], We believe that the beauty of a real Colombian emerald should be accessible to all. That's why we're thrilled to introduce our new collection, blending the timeless allure of sterling silver with the vibrant magic of natural emeralds. Handcrafted with the same passion and precision as our gold pieces, this collection is designed for everyday elegance. Explore the new designs and find the piece that tells your story.