Tono de Marca

Enthusiastic, Passionate, Fan-centric, Inclusive, Humorous, Playful, Kind, Values-Driven, Informal, Approachable

Valores de Marca

• •Fandom & Community
• •Self-Expression & Identity
• •Affordability/Reasonable Pricing
• •Kindness
• •Social Responsibility
• •Quality & Comfort
• •Authenticity

Mejores Prácticas

• •Deeply Understand Your Muse (Harry Styles): Continuously immerse in his music, interviews, fan interactions, and the general "Harrie" lexicon. This ensures references are current and authentic.
• •Speak the Fan Language: Use inside jokes, specific song references, and the enthusiastic, slightly "unhinged" (in a fun way) tone that resonates with the dedicated fanbase. Avoid overly formal or corporate language.
• •Emphasize Community and Inclusivity: Write copy that makes fans feel seen, understood, and part of something special. Phrases like "fellow Harries," "we get you," or directly addressing the community will strengthen this.
• •Balance Fun with Purpose: While the tone is playful and fan-focused, weave in mentions of the brand's values, especially the commitment to kindness and charitable donations, to add depth and appeal to socially-conscious consumers.
• •Be Visually and Tonally Consistent Across Platforms: Ensure the voice used on TikTok matches the vibe on Instagram and the website. This creates a cohesive brand experience. Use emojis and informal language consistently where appropriate.

Percepción Social

Positive within the Fan Community, Niche Appeal, Supportive of Social Causes, Creative & Fun

Ejemplos de Copy

• •Instagram Post (New Product): "Calling all our Little Freaks! 🥝😉 Your Love On Tour memories deserve to live on FOREVER. Our newest tee just dropped – inspired by *that* iconic wink and a whole lotta watermelon sugar. Get yours and keep the HSLOT magic alive! ✨ #JonnysPlace #HarryStyles #HSLOT #Harries #TreatPeopleWithKindness #NewMerch"
• •Product Description (Humorous/Fan-Centric): "This hoodie? Oh, it's just our 'Post-Concert Depression Cozy Companion.' Perfect for when you're rewatching those concert vids for the 77th time and need a soft hug. We get it. We ARE it. Made with 100% pure Harrie love (and some really comfy fleece). A portion of profits helps spread even more kindness in the world! [Supporting LGBTQIA+ rights and ending gun violence]. #FineLine #HarrysHouse #JonnysPlaceClothing"
• •Email Newsletter Subject: "🍓 You Look So Golden (In Our New Arrivals!) 🍓" Email Body Snippet: "Hey Harrie! Feeling a bit fruity? 🍉🍒 We've just dropped some funky fresh fits that even *he* would approve of. From our iconic Ringers to cozy hoodies perfect for a 'Fine Line' listening sesh. Treat yourself (with kindness, always!) and check out what's new at Jonny's Place. Plus, every purchase helps support causes we believe in. ❤️"
• •TikTok Video Caption Idea (trending sound): "When someone asks why I have so much Harry-inspired merch... 🤷‍♀️ It's called TASTE, darling. And Jonny's Place GETS IT. 😉 Link in bio for your next fave fit! #HarryStylesMerch #FanMade #JonnysPlace #UnhingedHSFan #ItsAFamilyShowOrIsIt"
• •Facebook Ad (Targeting Fans): "Still dreaming of HSLOT? 🎤✨ Keep the love alive with unique, fan-made designs from Jonny's Place! We're Harries, just like you, creating reasonably-priced, quality merch to celebrate our fave fruit man. Shop now and a portion of your purchase supports LGBTQIA+ rights & helps end gun violence. Treat People With Kindness (and killer style!). Shop Here -> [Link]"