Tono de Marca

Inspirational, Adventurous, and Authentic

Valores de Marca

• •Adventure and Exploration
• •Perseverance and Resilience
• •Environmental Conservation
• •Awe and Wonder for the Natural World
• •Quality and Artistry

Mejores Prácticas

• •Lead with the Story: Anchor every piece of copy in a story, sharing the 'why' behind the image to reinforce authentic and adventurous values.
• •Use 'You' and 'I' to Foster Connection: Write from a first-person perspective as Jody, addressing the audience directly with 'you' to personalize inspirational messages and invite them into the adventure.
• •Emphasize Values, Not Just Features: Explain *why* product features matter by connecting them to core brand values (e.g., quality linked to lasting moments, sustainability to honoring wild places).
• •Weave in Keywords Naturally: Consistently use words like 'adventure', 'explore', 'resilience', 'awe', 'wild', 'inspire', and 'preserve' across all platforms to build a strong brand voice.
• •Maintain a Tone of Humble Confidence: Reflect brand authority through achievements without arrogance, sharing accomplishments as part of the story focusing on passion and persistence to inspire the audience.

Percepción Social

Overwhelmingly positive; customers describe prints as stunning and museum quality, find them inspirational and transportive, view Jody as a credible and authoritative adventurer, and appreciate the personal and trustworthy brand communication.

Ejemplos de Copy

• •Some horizons aren't meant to be just a line in the distance. They’re a challenge, an invitation. This print is more than a view; it's a reminder of the world waiting beyond your comfort zone. Bring the spirit of the Himalayas into your home and let the adventure begin.
• •For nearly a decade, the ocean was my home. It taught me about resilience, the power of nature, and the peace in surrendering to the tides. Every print from this collection is a piece of that journey, a story of the wild, and a call to protect the waters that connect us all. Sustainably printed, so the beauty of our oceans can endure. #ProtectOurOceans #FineArtPrints #AdventurePhotography
• •I believe adversity is always worth it. From being seasick for ten years on a sailboat to navigating the unpredictable landscapes of over 60 countries, every challenge has shaped the stories I tell through my lens. These aren't just pictures; they are reminders of what it feels like to be truly alive. It is my hope that they inspire you to find your own adventure.
• •To look into the eyes of a wild creature is to understand a language older than words. This moment was a lesson in patience and respect, a fleeting connection in a world that’s rapidly changing. By choosing this piece, you're not only owning a breathtaking moment but also supporting our mission with Sea Legacy to preserve these vital ecosystems for generations to come.
• •Your Daily Dose of Awe Is Here. Tired of the routine? Let's break it. This week’s featured image was captured thousands of feet up, dangling from a paraglider over the Mozambique dunes. It’s a testament to the fact that a change in perspective is all you need. Discover the story behind the shot and bring home a view that will always inspire you to leap.