Tono de Marca

Passionate, Evocative, Authentic, Personal, Professional, Quality-Oriented, Inspiring, Uplifting, Accessible, Engaging

Valores de Marca

• •Connection to Nature
• •Emotional Expression
• •Authenticity & Craftsmanship
• •Joy & Beauty
• •Community & Connection

Mejores Prácticas

• •Create a Brand Voice Guide: Document the key elements of Jo Conlon Art's tone (passionate, authentic, evocative, professional, inspiring) and values. Include examples of "do's and don'ts" for language.
• •Speak from Jo's Perspective (or as "We" from the Studio): Maintain a personal connection. Use "I" when sharing Jo's direct thoughts or inspirations, or "we" if representing the studio as a whole, ensuring it still feels personal.
• •Emphasize Sensory Details and Emotion: When describing art, use vivid language that appeals to the senses and highlights the emotional impact or story behind the piece, aligning with the evocative and passionate tone.
• •Maintain Authenticity: Share genuine insights into the artistic process, inspirations, and even challenges. Avoid overly corporate or generic marketing speak. Let Jo's personality shine through.
• •Be Consistent Across All Platforms: While the format might change (e.g., TikTok vs. Email), the core tone and values should remain consistent. Adapt the expression of the tone to suit the platform's audience and style, but don't change the fundamental voice. For example, TikTok can be more informal and playful, but still rooted in passion and authenticity.

Percepción Social

Talented & Skilled Artist, Genuine & Relatable, High-Quality Art, Inspirational, Positive & Supportive Community

Ejemplos de Copy

• •Instagram Post (New Seascape Painting): Lost in the blues and greens of the wild Irish coast today. This new piece, 'Ocean's Whisper,' is all about capturing that fleeting moment where the waves kiss the shore and the sea breeze carries ancient stories. I can almost smell the salt and feel the spray! What does the sea whisper to you? Let me know in the comments. Find it now in the gallery (link in bio). #JoConlonArt #SeascapePainting #IrishCoast #ArtLovers #OceanArt #NewCollection
• •Email Newsletter (Studio Update/New Collection): Hello art lovers, From my sun-drenched (sometimes rain-streaked!) studio to your inbox, I'm thrilled to share a glimpse of what I've been passionately working on. The 'Wildflower Dreams' collection is blooming! Each piece is a celebration of the untamed beauty I find on my walks, infused with colour and light. I hope they bring a touch of that wild joy into your home. Explore the collection [Link] Warmly, Jo
• •Product Description (Abstract Print): 'Chromatic Pulse' - Limited Edition Giclée Print. Dive into a world of vibrant energy and intuitive marks. This piece isn't just about what you see, but what you *feel*. Created from a place of pure expression, 'Chromatic Pulse' aims to ignite your space with passion and movement. Printed on archival paper to capture every nuance of the original. Bring a burst of emotion home. [Link to purchase]
• •Facebook Ad (Targeting Art Lovers): Searching for art that speaks to your soul? ✨ Jo Conlon Art offers original paintings and fine art prints inspired by the wild beauty of nature and the depths of human emotion. Each piece is a story, a moment, a feeling captured in colour and texture. Discover art that transforms your space and uplifts your spirit. Shop the collection today. #FineArt #HomeDecor #InvestInArt #JoConlonArtist #EmotionalArt
• •TikTok Video Caption (Process Video): Watch the magic happen! 🎨 From blank canvas to a vibrant seascape full of mood and atmosphere. This is where I pour my heart out. What feeling does this evoke for you? #ArtProcess #StudioLife #PaintingReels #JoConlonArt #SatisfyingArt #ArtistOnTikTok