Tono de Marca

Empowering, professional, and tech-savvy

Valores de Marca

• •Efficacy and Results-Driven
• •Empathy and Understanding
• •Innovation and Technology
• •Simplicity and Accessibility
• •Support

Mejores Prácticas

• •Lead with Empathy, Follow with a Solution: Always start by acknowledging the job seeker's pain point (e.g., frustration, invisibility, waiting). Immediately follow up with your service as the clear, empowering solution.
• •Balance "AI-Powered" with "Human Finesse": While technology is a core value, always pair it with the benefit of human expertise or support. This prevents the brand from sounding cold or robotic and builds trust. Phrases like "AI-powered wording, human finesse" are perfect.
• •Use Active, Confident Language: Employ strong verbs and a confident tone. Instead of "Our tool can help you," use "Our tool builds you..." Avoid passive language to reflect the proactive, results-oriented nature of the brand.
• •Quantify Results Whenever Possible: Use specific numbers and metrics to substantiate claims. "Get 4X more job interviews" or "Trusted by 20,000+ job seekers" are more powerful than generic statements.
• •Maintain Simplicity and Clarity: The copywriting should mirror the product's ease of use. Avoid jargon where possible (unless explaining a feature like ATS) and use clear, concise sentences. The goal is to make the path to a better resume seem as simple as using the service itself.

Percepción Social

Mixed but generally seen as a legitimate and functional service, with some questions regarding transparency due to reliance on internal reviews.

Ejemplos de Copy

• •Headline: Still waiting for the callback? Body: Don't let a robot reject your resume. Our AI-powered tool builds you an ATS-beating resume that gets past the filters and into human hands. Stop waiting, start interviewing. Build your future in minutes with Jobswagon. #ResumeBuilder #JobSearch #CareerGoals #GetHired
• •Headline: Go From Applicant to Candidate. Body: Jobswagon uses advanced AI and expert-driven insights to craft a powerful resume that commands attention. Get the interview calls you deserve. Create your job-winning resume now.
• •Subject: Your resume has 6 seconds to impress. Make them count. Body: Hi [Name], recruiters spend just seconds on each resume. Is yours making the cut? Jobswagon ensures it does. We blend AI precision with human expertise to highlight your unique value. Don't leave your career to chance. Turn your experience into your advantage today.
• •(Image: A resume with a red "REJECTED" stamp over it, which then swipes to a green "INTERVIEW" stamp) Text: Swipe up to fix the first impression. Our AI tool finds the "resume rules" that get you noticed. Poll: "Is your resume ATS-friendly?" (Yes / No / I'm not sure)
• •Headline 1: AI Resume Builder - Jobswagon Headline 2: Get 4x More Interviews Description: Create an ATS-optimized, professional resume in minutes. Trusted by 20,000+ job seekers. Free cover letter included. Get hired faster!