Tono de Marca

approachable, down-to-earth, and cozy

Valores de Marca

• •Simplicity and Versatility
• •Comfort and Coziness
• •Authenticity and Relatability
• •Appreciation for Rural Life

Mejores Prácticas

• •Lead with the Founder's Story: Continue to leverage Jordan's personal background. It is a powerful differentiator that builds authenticity and connects with customers on a personal level. Use phrases like "From my small town to your closet..." or "As a former nurse, I know the value of comfort..."
• •Emphasize Comfort and Simplicity in Every Description: Use sensory words that evoke coziness and ease ("soft," "warm," "relaxed," "effortless"). Frame the products as simple solutions for everyday style.
• •Maintain a Friendly and Approachable Voice: Write copy as if you were speaking to a friend. Use contractions (e.g., "it's," "you'll") and ask questions in social media captions to encourage engagement. Avoid overly formal or corporate language.
• •Connect Products to Experiences: Instead of just listing features, describe the moments where customers can wear the products. For example, "Perfect for the pumpkin patch," "Your go-to for a weekend coffee run," or "The softest companion for a night in."
• •Be Consistent Across All Channels: The warm, down-to-earth tone from the website's "About Us" page should be the same tone used in emails, social media captions, and even in the text on the designs themselves. This creates a cohesive and trustworthy brand identity.

Percepción Social

The perception among those who have interacted with the brand is likely that of a small, female-owned business with a rustic and casual aesthetic. The brand feels personal and small-scale, which can foster a sense of direct connection and support for a creator.

Ejemplos de Copy

• •From crisp morning walks to cozy nights by the fire, our 'Fall Breeze, Crunchy Leaves' crewneck is your official uniform for the season. Made for comfort, designed for simplicity. Tap to shop your new favorite sweatshirt! #JoAlyssaDesigns #CozyFall #SweatshirtSeason #FallVibes
• •It's more than just a t-shirt; it's a statement. Show your appreciation for the hands that feed us with our 'Support Local Farmers' graphic tee. Crafted for all-day comfort and versatile style, you can easily dress it up with a jacket or keep it casual. Because good style should feel as good as it looks.
• •Simple. Cozy. You. Welcome to Jo Alyssa Designs, where style meets comfort. Explore our latest collections inspired by the simple joys of life.
• •Sweater weather just got a serious upgrade. Hi [Name], Jordan here from Jo Alyssa Designs! As someone who grew up on a farm in Minnesota, I know a thing or two about needing a good, cozy layer. Our new Countryside Collection is here, filled with versatile pieces that celebrate life's simple moments. Find your new favorite today.
• •Packing up another 'Eat Beef' tee! 🤠 So grateful for every single order. Thank you for supporting my small business! #JoAlyssaDesigns #SmallBusinessOwner #OrderPacking #GraphicTee #ShopSmall