Tono de Marca

elegant, sophisticated, and aspirational

Valores de Marca

• •Quality and Craftsmanship
• •Exclusivity and Design
• •Elegance and Sophistication
• •Tradition and Heritage
• •Celebrating Special Moments
• •Empowerment

Mejores Prácticas

• •Develop a Brand Voice Guide: Clearly document the desired tone (elegant, sophisticated, aspirational), key vocabulary (e.g., "exclusive," "timeless," "handcrafted," "radiant"), and phrases to avoid. This ensures everyone writing for the brand is aligned.
• •Focus on Storytelling: Instead of just listing product features, weave narratives around the inspiration behind collections, the craftsmanship involved, or the emotions the pieces evoke. This aligns with their collection names and descriptions.
• •Use Evocative and Sensory Language: Employ words that appeal to a sense of luxury, beauty, and emotion. Describe the sparkle of diamonds, the richness of gold, and the feeling of wearing a special piece.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the high-quality, elegant imagery used in marketing materials. The language should match the sophistication of the visuals.
• •Consistency Across All Platforms: While the style might be slightly adapted for different platforms (e.g., more conversational on TikTok), the core elegant and sophisticated tone should remain consistent, reinforcing the brand's identity at every touchpoint.

Percepción Social

Perceived as a luxury or high-end jeweler, Associated with special occasions and gifting, Seen as a brand with history and expertise, Appreciated for design and aesthetics, Engagement with a modern audience

Ejemplos de Copy

• •Introducing 'Eternia' by The Graces. Each piece, a testament to timeless design and exquisite craftsmanship, crafted in 18k gold and adorned with brilliant-cut diamonds. Discover the collection that transcends moments and becomes heritage. #TheGraces #EterniaCollection #LuxuryJewelry #TimelessElegance
• •Let the deep glow of the Paraiba Tourmaline captivate your senses. Our 'Azure Dream' necklace features a rare, ethically sourced gemstone, meticulously set to illuminate your unique radiance. Experience the art of fine jewelry. #TheGracesJoias #ParaibaTourmaline #ExclusiveDesign #Sophistication
• •Begin your forever with a symbol as enduring as your love. The Graces Bridal Collection offers exquisitely designed wedding and engagement rings, created to celebrate your unique journey. Find the piece that tells your story. #TheGracesBridal #WeddingJewelry #SheSaidYes #LuxuryWedding
• •At The Graces, we believe jewelry is more than an adornment; it's an expression. For over 45 years, we've dedicated ourselves to crafting pieces that embody elegance, quality, and the art of sophistication. Elevate your moments with The Graces. #JoalheriaTheGraces #FineJewelry #Craftsmanship #Legacy
• •Elegance personified. @[InfluencerHandle] graces us with her style, adorned in our latest 'Aurora' diamond earrings. Discover how The Graces jewelry can illuminate your everyday. ✨ #TheGraces #InfluencerStyle #DiamondEarrings #LuxuryLifestyle #ShineBright