Tono de Marca

Authentic, Passionate, and Nurturing

Valores de Marca

• •Craftsmanship
• •Nature
• •Passion
• •Individuality
• •Authenticity

Mejores Prácticas

• •Lead with Emotion, Support with Detail: Start with the feeling or benefit of the piece (e.g., "Embrace your intuition," "Find your calm") and then provide the details (e.g., "handmade with moonstone," "crafted from natural amethyst").
• •Tell the "Story" of the Piece: Frame products not just as objects, but as partners in the customer's life. Use phrases like "your daily reminder," "a piece of your story," and "carry its energy."
• •Use "We" and "You" to Foster Connection: Write as if the founders are speaking directly to the customer. Using "we" (referring to Jean and Leslie) and "you" creates a personal, conversational tone that builds community.
• •Incorporate Sensory and Natural Language: Use descriptive words that evoke nature and craftsmanship. Terms like "luminous stone," "natural beauty," "raw materials," "handmade," and "passion-infused" reinforce the brand's core values.
• •Maintain a Nurturing and Positive Voice: All copy, from product descriptions to social media replies, should be encouraging, gentle, and positive. This aligns with the wellness aspect of lithotherapy and makes the brand feel like a supportive presence.

Percepción Social

The public and customers perceive J.L. & Co. as a trustworthy and high-quality artisanal brand. Customers feel a personal connection, often mentioning their positive interactions and satisfaction with the products. The brand is seen as more than just a jewelry store; it's a source for meaningful items that promote well-being.

Ejemplos de Copy

• •Embrace your intuition. ✨ Our handmade Ilyana ring, with its luminous moonstone, isn't just a beautiful piece—it's a reminder to connect with your inner self. Each stone is hand-selected, just for you. Discover yours on jlandco.fr.
• •Jewelry that tells your story. At J.L. & Co., we pour our passion for nature into every handmade piece. From calming amethyst to empowering labradorite, find the stone that speaks to you and carry its energy everywhere. Shop our lithotherapy collection now.
• •(Video shows hands carefully stringing beads) Text on screen: "From our hands to yours... with love and intention." Voiceover: "Every J.L. & Co. bracelet starts here. We choose each stone, feeling its unique energy. It's more than just jewelry; it's a piece of our passion, made to be part of your story."
• •Hello [Customer Name], just for you... a new way to shine. Introducing our latest collection, inspired by the serene colors of the sea. Featuring aquamarine and pearl, each handmade piece is designed to bring a sense of calm and clarity to your day. Be the first to explore it.
• •Unique, Timeless, Handmade. Discover jewelry crafted with passion, inspired by nature. Your story is waiting to be told.