Tono de Marca

Scientific, aspirational, and empowering.

Valores de Marca

• •Innovation and Science
• •Efficacy and Trust
• •Accessibility and Affordability
• •Self-Empowerment

Mejores Prácticas

• •Lead with Science, Follow with Aspiration: Ground all claims in technology and evidence ("clinically proven," "medical grade"). Then, connect these features to the customer's desired outcome ("radiant skin," "unleashed potential").
• •Use Empowering Language: Frame the narrative around giving control back to the consumer. Use active, declarative statements. Words like "your," "unleash," "transform," and "discover" should be common.
• •Maintain a Clean & Professional Aesthetic: The visual identity—clean fonts, high-quality imagery, and a minimalist layout—is part of the brand's voice. All copy should be presented within this framework to reinforce the sense of professionalism and authority.
• •Educate, Don't Just Sell: Position content as educational. Explain how the technology works in simple but scientific terms. This builds trust and positions Jiiv as an expert, aligning with their value of "authority and leadership."
• •Create a "Words to Use / Words to Avoid" List: Use: Scientific, Proven, Technology, Unleash, Transform, Efficacy, Advanced, Clinical-level, Empower. Avoid: Magic, Miracle, Quick-fix, Anti-aging (use "revitalize" or "renew" instead), Complicated, Cheap (use "affordable" or "cost-effective"). This ensures all team members communicate with a consistent and intentional vocabulary.

Percepción Social

The intended social perception is that of a disruptive, trustworthy, and effective leader in the at-home beauty tech space, emphasizing credibility, customer-centricity, and community-orientation.

Ejemplos de Copy

• •Science-driven skincare is no longer confined to the clinic. Welcome to the future of your skin.
• •Your skin's potential is limitless. Our mission is to provide the tool to unleash it. The Jiiv Neo uses clinically proven Active-Fusion™ Technology to revitalize and transform your skin from within. Tap to begin your journey. #Jiiv #BeautyTech #SkincareRevolution
• •Tired of expensive appointments and products that under-deliver? Take control of your skincare. The Jiiv Neo offers 6 professional-grade treatments in one device, saving you time and money. Evidence-based results, from the comfort of your home. Learn more.
• •Proof, not promises. See the results Jiiv users are sharing.
• •Engineered for efficacy, designed for you. The Jiiv Neo is lightweight, wireless, and optimized for all skin tones, making advanced skincare simple and painless. This is the authority in at-home beauty.