Tono de Marca

Trendy, accessible, and aspirational, balancing a youthful and engaging social presence with a product-focused, reassuring tone on the website to build trust around quality.

Valores de Marca

• •Style & Trend-Consciousness
• •Quality & Durability
• •Affordability & Accessibility
• •Self-Expression

Mejores Prácticas

• •Create a Unified Brand Story: Decide whether the brand is primarily apparel, jewelry, or a lifestyle brand encompassing both. This narrative should be consistent across the website's "About Us" page, social media bios, and all marketing materials.
• •Develop a Tone of Voice Guide: Document the brand's personality—is it playful, sophisticated, edgy, or minimalist? This guide should include specific vocabulary, a preferred sentence structure, and rules for using emojis and hashtags to ensure everyone writing for the brand sounds the same.
• •Focus on "Why" Not Just "What": Instead of only listing product features (e.g., "stainless steel"), frame them as benefits for the customer. For example, "Made from stainless steel so you never have to worry about tarnish or taking it off in the shower."
• •Use High-Quality Visuals to Reinforce the Tone: The style of photography and graphic design should match the written copy. If the tone is elegant and sophisticated, the visuals should be clean and professional. If it's trendy and youthful, the visuals can be more dynamic and candid.
• •Engage with the Audience Consistently: On social media, respond to comments and messages using the defined brand tone. Ask questions in captions to encourage interaction and build a community, reinforcing the brand's accessible and engaging personality.

Percepción Social

Still forming, perceived as a new e-commerce entity within the Indian market. The dual identity of apparel and jewelry could create confusion. Its reputation is not yet solidified due to a lack of significant online reviews or engagement, suggesting a medium to low risk but advising caution due to its newness.

Ejemplos de Copy

• •Your daily style, elevated. ✨ Our stainless steel chains are waterproof, tarnish-free, and designed for your life. Wear it to the gym, in the rain, or on a night out—it's made to last. #JhaskaldJewelry #EverydayLuxury #WaterproofJewelry
• •Tired of jewelry that fades? So were we. That's why Jhaskald offers a stunning collection of hypoallergenic and anti-tarnish pieces. Find your forever favorite today and enjoy lasting shine. Shop now for 15% off your first order!
• •Effortless Style, Enduring Quality. Discover our collection of trendy, waterproof jewelry designed to complement every look and last a lifetime. [Shop New Arrivals]
• •Meet your new go-to accessory. The 'Celeste' Tennis Bracelet combines timeless elegance with modern durability. Crafted from high-quality stainless steel and featuring sparkling cubic zirconia, it’s 100% waterproof and hypoallergenic. From brunch to the boardroom, it’s the perfect finishing touch.
• •✨ Spoil Yourself | New Arrivals in Anti-Tarnish Jewelry Are Here!