Tono de Marca

Empowering & Affirming, Cultural & Authentic, Personal & Direct

Valores de Marca

• •Body Positivity
• •Cultural Heritage
• •Symbolism & Intention
• •Craftsmanship

Mejores Prácticas

• •Lead with Empowerment: Start all copy—from product descriptions to social media posts—with the core message of body positivity and confidence. Use active, affirming words like "celebrate," "embrace," "honor," and "adorn."
• •Weave in Cultural Context: Regularly mention the Ghanaian origins of the products. This is a unique selling proposition that builds authenticity. Use phrases like "From the motherland," "Handcrafted with Ghanaian tradition," or "Embrace the culture."
• •Focus on "Why," Not Just "What": Instead of only describing a piece of jewelry, explain its symbolic meaning. Reference the color symbolism chart on your website to add depth and educate the customer on why they should choose a particular piece.
• •Use "You"-Centric Language: Speak directly to the customer. Frame the product benefits around her experience and feelings (e.g., "Feel confident in your body," "Tell your story," "Celebrate your journey").
• •Create a Keyword Glossary: Develop a list of on-brand words and phrases (e.g., "motherland," "embrace," "confidence," "adorn," "symbolism," "authentic," "handcrafted") to ensure consistency across all platforms and anyone who writes for the brand.

Percepción Social

Due to the limited online presence, public perception is difficult to gauge on a large scale. The brand is self-defining its perception through its website and small social media efforts. The message is clear and positive, but there is not enough independent customer feedback, reviews, or mentions to analyze how this message is being received by a wider audience. The brand's perception is currently shaped entirely by its own output.

Ejemplos de Copy

• •Adorn Your Power. Authentic Ghanaian waist beads designed to celebrate every curve of you.
• •Blue for faithfulness, gold for wisdom. Every color tells your story. Our beads are more than jewelry; they're a piece of the motherland, made to honor your journey. What does your story say today? ✨ #JewelzByBella #GhanaianCulture #BodyPositivity
• •Embrace the purity and light within. Our Pearl waist beads are handcrafted with intention, using materials sourced directly from Ghana. Let them be a daily reminder of your inner strength and the beautiful confidence you carry. Wear your spirit.
• •It’s More Than a Jewel, It's Your Story
• •Stop hiding. Start celebrating. At JewelzByBella, we believe every body is beautiful. Our waist beads, imported from Ghana, are here to help you embrace your unique shape with confidence and style. Shop the collection and find the colors that speak to you.