Tono de Marca

Aspirational, sophisticated, and professional, blending expertise with a passion for the sport. It's encouraging, community-oriented, yet maintains an air of exclusivity and high quality, positioning the brand as a premium partner in a rider's journey toward excellence.

Valores de Marca

• •Excellence and Performance
• •Luxury and Quality
• •Passion and Dedication
• •Practicality and Style
• •Personalized Service

Mejores Prácticas

• •Use Aspirational Language: Employ words and phrases that inspire confidence and success. Focus on the feeling of achievement and elegance, using slogans like "Be the star of the show" and "Feel Your Best. Be the Best."
• •Emphasize Quality and Exclusivity: In product descriptions and posts, consistently highlight the premium materials, innovative technology, and respected brand names (e.g., "technical fabrics," "renowned craftsmanship from Animo"). This justifies the high-end positioning.
• •Balance Glamour with Practicality: Always connect the stylish aesthetic of the products back to their on-horse functionality. Use the brand's own motto: "Where luxury, glamour and practicality unite" as a guiding principle for all copy.
• •Tell a Story: Share the stories behind the brands you stock, the journeys of your sponsored riders, and the passion that drives your own business. This builds a deeper connection with the audience beyond the products themselves.
• •Maintain a Consistent Voice Across All Platforms: Whether writing a blog post, an Instagram caption, or an email, the sophisticated, professional, and passionate tone should be unmistakable. Create a simple style guide to ensure consistency for anyone writing on behalf of the brand.

Percepción Social

Perceived as a trusted, high-quality retailer within the UK's equestrian community, offering premium, fashionable, and functional equestrian gear. Its aspirational image is reinforced by immaculately presented products and riders on social media, with sponsorship of up-and-coming riders positioning it as a supportive member of the equestrian ecosystem. The brand successfully conveys that it helps customers 'Look good. Feel good' by valuing presentation and performance equally.

Ejemplos de Copy

• •The perfect partnership, perfected. The new Eskadron collection has arrived, blending innovative technical fabrics with a look that commands the arena. Where luxury and performance unite. Shop the collection now via the link in our bio. #JewelsAndHorses #EquestrianExcellence #BeTheStarOfTheShow
• •KEP Italia Cromo 2.0: Uncompromising Safety, Unparalleled Style. Step into the ring with confidence. The KEP Italia Cromo 2.0 is more than a helmet; it's a statement. Engineered for superior protection and designed for ultimate elegance, it’s the choice of champions who refuse to compromise. Feel your best, be the best. Customize yours today.
• •Inside: Your Guide to a Winning Winter Wardrobe. Discover hand-picked coats and breeches from Pikeur and Animo that fuse glamour and practicality.
• •From a passion shared between mother and daughter to a boutique for champions. At Jewels and Horses, we hand-select every piece for its quality, style, and ability to help you shine. We're proud to support the next generation of equestrian stars on their journey. Join our community. #JewelsAndHorsesBoutique
• •Our show day essentials to be the star of the show. Grooming to glam! Here are our must-haves for a flawless show day look. #EquestrianLife #ShowJumping #Dressage #LuxuryEquestrian