Tono de Marca

Strategic, Personable, and Empowering.

Valores de Marca

• •Strategic & Artful Solutions: The core value is blending smart, business-focused strategy with high-quality, handcrafted design and illustration. They promise to "combine critical thinking with expert artistry."
• •Collaboration and Partnership: The brand is built on working with clients, not just for them. They emphasize listening, asking the right questions, and finding the right solution together.
• •Work-Life Balance: A key differentiator is the stated commitment to their team's well-being. They actively avoid the "late nights and weekends" culture common in the agency world, which is a value shared transparently with clients.
• •Human-Centered Approach: Founder Jenny Tod expresses that team members are "people first and second as employees." This empathetic approach extends to their client relationships, which are built on connection and mutual respect.
• •Passionate Craftsmanship: The team is described as "completely passionate about our clients and our work," with a deep love for their craft, dreaming in "fonts and palettes."

Mejores Prácticas

• •Lead with Strategy, Follow with Artistry: Always frame the creative work (design, illustration) as a solution to a strategic business problem. Use phrases like "design that solves," "strategy brought to life," and "purposeful creative."
• •Use "We" and "Partner": Consistently use collaborative language. Position the brand as an extension of the client's team ("we believe," "our partnership") rather than a remote service provider. This reinforces the value of being personable and collaborative.
• •Balance Professionalism with Personality: While discussing high-level strategy like UX and branding, don't be afraid to mention a love for "fonts and palettes" or the team's personal interests. This maintains the approachable, human-centered tone.
• •Speak Directly to the Client's Goal: Frame all copy around the client's needs and aspirations. Instead of saying "We offer illustration services," say "We help you tell your story through hand-crafted illustration."
• •Be Clear and Straightforward: Uphold the value of "Straightforward Client Relationships" in your copy. Avoid overly technical jargon or fluffy marketing speak. Write with clarity and confidence, ensuring the message is as direct and effective as the design work it describes.

Percepción Social

The public perception of Jenny Tod Creative is that of a highly competent, professional, and strategically-minded design partner. They are seen as occupying a valuable middle ground in the market, offering the multifaceted talent of an agency without the high overhead. The brand is perceived as a reliable choice for businesses looking to develop a comprehensive visual identity, from logos and branding to web design and packaging. The emphasis on referrals as their primary growth engine suggests a high level of client satisfaction and trust. Their online presence and articles in publications like CanvasRebel Magazine portray them as experts who are not only skilled but also thoughtful about their business culture and client relationships.

Ejemplos de Copy

• •Subject: Your Brand is More Than a Logo. It's a Strategy. At Jenny Tod Creative, we see the big picture. We blend strategic thinking with hand-crafted design to build brands that don't just look good, but work hard for your business goals. Let's move beyond aesthetics and build a visual strategy that connects and converts. #BrandStrategy #SmallBusinessBranding #CreativePartnership
• •We believe a website should be an experience. For our friends at [Client Name], we combined intuitive UX with their unique story to create a digital home that's both beautiful and purposeful. We're passionate about bringing a client's vision to life, one pixel at a time. Swipe to see the transformation! #WebDesign #UXDesign #ClientLove #CreativeStudio
• •Feeling lost in the crowd? A strong brand identity is your compass. Our 5-person studio works collaboratively with you to uncover your unique purpose and translate it into a visual brand that stands out. We're not a big agency; we're your creative partners. Ready for a brand that feels like you? Let's talk. #BrandIdentity #GraphicDesign #IndianapolisBusiness
• •The 'Big Ideas' Notebook: Where strategy meets creativity. Designed for entrepreneurs, dreamers, and doers, this notebook is your space to plan, sketch, and build your next great idea. Featuring a durable cover, lay-flat design, and quality paper that loves ink. Because every great business starts with a single thought. #CreativeTools #EntrepreneurLife #DesignInspiration
• •We're a team of designers, illustrators, and strategic thinkers who believe in the power of a great idea. We partner with businesses to create artful, effective solutions for every challenge—from a new logo to a full brand overhaul. Our approach is simple: we listen, we collaborate, and we design with purpose.