Tono de Marca

warm, inviting, and aspirational. The language used is gentle and evocative, focusing on feelings of comfort, tranquility, and the simple joys of being at home. It is friendly and personal, aiming to connect with the customer on an emotional level, suggesting belonging and peace.

Valores de Marca

• •Sustainability
• •Coziness and Comfort (Mys)
• •Simplicity and Quality
• •Personal Touch

Mejores Prácticas

• •Lead with Emotion, Support with Facts
• •Use Sensory Language
• •Reinforce Core Values
• •Maintain a Consistent, Inviting Tone
• •Align Visuals and Text

Percepción Social

Jenilin is perceived as a niche, boutique-style online store for home decor, appealing to individuals who appreciate Scandinavian design, value sustainability, and seek to create a stylish yet comfortable living space. It is seen as a tasteful and trustworthy source for modern, cozy home essentials.

Ejemplos de Copy

• •Instagram Post: Embrace the quiet moments. As the evenings draw in, find comfort in the simple things. Our soft woven plaid and the gentle flicker of a scented candle are all you need to turn your living room into a sanctuary. #Jenilin #Höstmys #SustainableHome
• •Facebook Ad: Sustainable Details, Lasting Coziness. At Jenilin, we believe your home should be a reflection of your values. Discover our curated collection of sustainable decor, from organic cotton textiles to handcrafted ceramic mugs. Create a space you love, responsibly. Shop now.
• •Website Banner: Welcome, Autumn. It's time to get cozy. Explore our new collection of warm scents, soft textures, and everything you need for the perfect seasonal retreat at home.
• •TikTok Video Script: On-screen text: That Sunday feeling. Voiceover/Caption: Setting the mood for a slow Sunday. Simple, sustainable pieces that make every meal feel special. Find it all at Jenilin. #SundayVibes #HomeDecor #ScandiStyle
• •Product Description: The Everyday Ritual Mug. Made for slow mornings and warm conversations. Our stoneware mugs feature a minimalist design and a satisfying weight, turning your daily coffee or tea into a small, cherished ritual. Each piece is crafted with care, ready to become a part of your home story.