Tono de Marca

Aspirational, Feminine, and Empowering.

Valores de Marca

• •Style & Trend-Consciousness
• •Feminine Empowerment
• •Quality and Fit
• •Authenticity and Relatability
• •Community

Mejores Prácticas

• •Lead with "You" and "Your": Always frame the narrative around the customer. Instead of "We designed this dress," use "Your new favorite dress is here." This makes the message personal and empowering.
• •Emphasize Feeling Over Features: While materials and fit are important, the copy should focus on the feeling the clothes evoke—confidence, empowerment, beauty, and comfort. Connect the product to an emotional benefit.
• •Maintain a Confident & Encouraging Tone: The copy should always sound like a supportive, stylish friend. Use positive, uplifting language. Avoid overly technical jargon and keep it accessible and chic.
• •Ask Engaging Questions: On social media, foster community and interaction by asking questions in captions. This aligns with the value of community and makes the brand feel more like a two-way conversation.
• •Use a Consistent Lexicon: Create a list of brand-aligned words and phrases (e.g., "chic," "effortless," "define your style," "empower," "elevate," "curated") and use them consistently across all platforms to reinforce the brand identity.

Percepción Social

It is seen as a go-to source for trendy and chic womenswear, recognized for its strong, consistent, and attractive aesthetic, and perceived as customer-centric, building trust and loyalty.

Ejemplos de Copy

• •Instagram Post (New Dress Collection): "Your walk just got a little more powerful. ✨ Our new collection of dresses isn’t just about style, it’s about the woman wearing it. Find the silhouette that tells your story. #JeFemmeStyle #DressForYourself"
• •Website Homepage Banner: "Define Your Moment. Curated styles designed for the woman you are, and the woman you’re becoming. Shop The New Edit."
• •TikTok Video Caption (Styling a Blazer 3 Ways): "On-screen text: "One blazer. Endless possibilities." Caption: "Your closet’s new MVP is here! Which look is your favorite? 1, 2, or 3? 👇 #BlazerStyle #WorkToWeekend #OOTDInspo #JeFemme""
• •Facebook Ad Copy: "Headline: The Style You’ve Been Searching For. Body: At Je Femme, we believe fashion is a form of self-expression. That's why we create timeless, chic pieces that feel as good as they look. Discover our best-selling sets and find your new favorite outfit today. Free shipping on orders over €75."
• •Email Subject Line (for a promotion): "Subject: For You: A Style Refresh Awaits. Preview Text: Open up to discover new arrivals and a special treat from us to you."