Tono de Marca

Confident, Assertive, and Resilient

Valores de Marca

• •Excellence
• •Confidence
• •Resilience
• •Authenticity

Mejores Prácticas

• •Lean into the "Underdog to All-Pro" Narrative: Frame the brand story around resilience. Acknowledge the journey from being undrafted to reaching the pinnacle, and now fighting back. This creates a compelling and authentic arc.
• •Use Confident and Concise Language: The brand's voice is not apologetic. Use short, impactful sentences and assertive phrasing. Words like "Own," "Prove," "Earned," and "Official" reinforce this tone.
• •Focus on the "INT Landlord" Persona: This is the strongest and most unique brand asset. It should be the anchor for most marketing copy, as it represents Jackson at his peak and is a clever, memorable slogan.
• •Visually Align with a Gritty, Determined Aesthetic: Photography and graphic design should be bold and high-contrast, avoiding overly polished or generic styles. The visual identity should match the resilient and hardworking values of the brand.
• •Segment the Audience: Recognize that Patriots fans will perceive the brand differently than others. Tailor messaging on platforms or in ads to appeal to the nostalgia and loyalty of the original fanbase who celebrated his "Mr. INT" days.

Percepción Social

The current social perception of J.C. JACKSON is fractured. To longtime New England Patriots fans, the brand may still evoke feelings of respect for his past achievements. However, the wider and more recent perception, heavily influenced by his tenure with the Chargers and subsequent release, is largely negative. He is often cited in fan discussions as a major free-agency disappointment. This contrast between the brand's core identity (peak performance) and his recent professional reality (struggle and criticism) is the brand's primary challenge.

Ejemplos de Copy

• •Own the Territory. It's more than a nickname. It's a statement. The official "INT Landlord" tee from J.C. Jackson is for those who show up, stand their ground, and take what's theirs. Made for the true fans who never forgot.
• •The rent is due. And I'm here to collect. #INTLandlord #JCJackson #Work
• •From Undrafted to Unforgettable. This is more than merch. It's a piece of the journey. The Official J.C. Jackson Collection.
• •The Only Approval You Need is Your Own. They talk. You work. Let them doubt. You prove them wrong. The latest from the J.C. Jackson store is for those who define their own legacy. Shop Now.
• •Built for the End Zone. And the Elements. Stay ready for anything. Our premium hoodie combines comfort and confidence, inspired by the resilience of J.C. Jackson. Whether you're in the stands or on the street, wear the mindset.