Tono de Marca

Professional, direct, empowering, confident, targeted, benefit-driven, authoritative, liberating.

Valores de Marca

• •Empowerment and Independence
• •Transparency and Cost-Effectiveness
• •Authenticity and Professional-Grade Quality
• •Accessibility and Support

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy should reinforce the idea that the customer is gaining control, freedom, and independence from a restrictive system.
• •Use Direct, Confident Language: Avoid passive voice and tentative phrasing. Use strong verbs and make clear, bold statements about the product's capabilities and benefits.
• •Focus on "Us vs. Them": Frame the brand as the solution to the problems created by traditional dealerships (high costs, delays, lack of access).
• •Highlight Authenticity: Consistently use terms like "OEM," "dealer-level," "official," and "unrestricted" to build trust and communicate the quality of the service.
• •Speak the Customer's Language: Continue to use industry-specific terminology (e.g., "ECU," "fault codes," "schematics") to show you understand and are a part of their world.

Percepción Social

A valuable and necessary service provider for those seeking greater control over heavy machinery maintenance and repair. Perceived as a disruptor to expensive, restrictive OEM dealership services, offering a solution to common pain points through authentic, dealer-level tools.

Ejemplos de Copy

• •Stop Waiting. Start Wrenching. Why let dealer delays dictate your uptime? Get the same OEM diagnostic power the pros use, right on your laptop. Unlock your John Deere, CAT, or CNH equipment today with JCE AG.
• •Your Equipment. Your Rules. Don't pay for another diagnostic call-out. With JCE AG, you get unrestricted access to dealer-level service manuals and diagnostic tools. Real independence starts now.
• •The Dealer's Secret is Out. For years, they've controlled access to the tools you need. JCE AG puts the power back in your hands with full OEM diagnostic access for a flat monthly fee. No secrets, no lockouts.
• •Fix it Right. The First Time. Guesswork costs you time and money. Access the official OEM repair manuals and diagnostic software for your agricultural and construction machinery. Pinpoint the problem and get the right parts with JCE AG.
• •Cut Costs, Not Corners. Get dealer-level diagnostics without the dealer price tag. JCE AG provides the authentic OEM software you need to manage your fleet's health, reduce downtime, and save thousands.