Tono de Marca

The brand voice of JBQ is a sophisticated blend of Conscious Luxury, Evocative Elegance, and Personal Heritage. This tone is elevated and refined, emphasizing high-quality, designer pieces framed by a strong sense of responsibility. It uses descriptive and transportive language to sell a lifestyle of effortless, sun-drenched sophistication, and weaves in the founders' personal story for authenticity and warmth.

Valores de Marca

• •Sustainability as a Standard
• •Ethical Craftsmanship
• •Timeless & Versatile Design
• •Feminine Empowerment
• •Cultural Heritage

Mejores Prácticas

• •Lead with the 'Why': Always connect the product back to the brand's values. Instead of just saying a skirt is 'beautiful,' explain that its beauty comes from its 'timeless design, cultural inspiration, and sustainable materials.'
• •Use Evocative, Sensory Language: Employ words that transport the customer. Use phrases like 'sun-drenched days,' 'seaside elegance,' and 'vibrant energy' to sell the lifestyle and feeling associated with the brand, not just the garment.
• •Weave in the Heritage Story: Regularly reference the brand's origins. Use phrases like 'From our family to you,' 'Inspired by our Cuban heritage,' or 'A mother-daughter design' to reinforce authenticity and build a personal connection with the audience.
• •Be Specific About Sustainability: Avoid generic greenwashing. Instead of just saying 'eco-friendly,' use the specific details from the brand's sustainability page: 'crafted from Oeko-Tex certified materials,' 'made with recycled poly,' or 'part of our zero-waste mission.' This builds trust and authority.
• •Maintain an Elevated and Confident Tone: The language should always be polished, sophisticated, and assured. Avoid overly casual slang or hesitant phrasing. The copy should reflect the premium quality and price point of the products, assuring the customer of their investment.

Percepción Social

JBQ is perceived as an aspirational, high-end, designer resortwear brand with authentic storytelling. While its sustainability efforts are lauded by the brand, external reviews indicate a mixed perception, with some questioning the lack of public evidence for certain claims, suggesting room for growth in transparency for highly informed, eco-conscious consumers.

Ejemplos de Copy

• •Where seaside elegance meets city nights. The Celine Dress, crafted from 100% certified organic silk, is designed not just for a season, but for a lifetime of moments. A silhouette inspired by our heritage, made for the modern woman. #JBQtheLabel #SustainableLuxury #TimelessDesign
• •New Arrivals: The Story of Summer, Told in Sustainable Style.
• •The Harper Pant: Effortless Form, Ethical Fabric. Redefine your wardrobe with a piece that honors both style and substance. The Harper Pant features a fluid, figure-forming silhouette inspired by the vibrant energy of Havana. Each pair is consciously crafted in the USA from an innovative recycled poly blend, offering a luxurious feel with a lighter footprint. Designed for beach-side lunches and evening cocktails, this is versatile elegance you can feel good about.
• •JBQ is more than a label. It is the story of a mother and a daughter, a tribute to our Cuban roots, and a promise to the planet. We believe in fashion that is both beautiful and mindful, creating timeless, feminine pieces that empower the woman who wears them while honoring the world we all share. Welcome to our family.
• •Luxury That Lasts. Style That’s Sustainable. Tired of trends that fade? Discover JBQ, the Miami-based resortwear brand designing timeless pieces with a conscience. Founded by a mother-daughter duo and inspired by their Cuban heritage, every garment is a statement of elegance and ethics. Shop our collection of seasonless styles.