Tono de Marca

Passionate & Enthusiastic, Community-Focused & Inclusive, Established & Authentic, Informal & Friendly, Slightly Edgy & Cool

Valores de Marca

• •Love of Music
• •Live Experience
• •Community & Connection
• •Quality & Legacy
• •Inclusivity & Diversity

Mejores Prácticas

• •Speak the Language of Music Lovers: Use terms and references that resonate with people who are passionate about music. Avoid overly corporate jargon.
• •Emphasize Experience & Emotion: Focus on the feeling of live music – the energy, the connection, the memories. Use evocative language.
• •Maintain a Balance of Cool and Welcoming: The tone should be current and appealing but also inclusive and friendly, making everyone feel like they belong.
• •Be Authentic and Genuine: Let the real passion for music and the venue's history shine through. Avoid hype that feels disingenuous.
• •Keep it Energetic and Engaging: Use active voice, strong verbs, and a rhythm that reflects the dynamism of live music. Encourage interaction and participation.

Percepción Social

Respected Cultural Hub, Go-To Venue for Diverse Music, Vibrant & Atmospheric, Supportive of Artists, Associated with Quality Music Experiences

Ejemplos de Copy

• •Headline: Feel the Music. Live the Moment. Jazzhaus Freiburg. Body: More than just a venue, we're the heartbeat of Freiburg's music scene. From legendary icons to the freshest new sounds, experience the energy that only live music can bring. Grab your tickets and join the story.
• •Headline: Your Next Favorite Band Plays Here. Body: We've been bringing the noise (the good kind!) since '87. Jazz, rock, soul, pop, and everything in between – discover raw talent and unforgettable nights in our historic cellar. Check out who's hitting our stage this week!
• •Headline: More Than Merch. It's a Memory. Body: That gig that blew your mind? The artist that soundtracked your year? Take a piece of the Jazzhaus magic home with you. Our online shop is packed with exclusive gear – because the music never really stops. [Shop Now]
• •Headline: Freiburg's Stage. Your Sound. Body: We believe in the power of music to connect us all. That's why we're passionate about showcasing incredible artists and creating unforgettable nights for our community. Come as you are, leave inspired. #JazzhausLove
• •Headline: The Original Home of Live Music in Freiburg. Body: For over three decades, our walls have echoed with the sounds of legends and rising stars. Authentic vibes, perfect acoustics, and a passion for real music. This is Jazzhaus. Don't just hear about it, be here.