Tono de Marca

Approachable and Friendly, Informative and Helpful, Down-to-Earth and Practical, Proud and Established, Enthusiastic and Passionate

Valores de Marca

• •Accessibility and Affordability
• •Family and Community
• •Australian Heritage
• •Value for Money
• •Encouraging Participation

Mejores Prácticas

• •Keep it Simple and Clear: Avoid overly technical jargon. Use language that is easy for beginners to understand, reflecting the brand's accessibility.
• •Focus on the "Why": Emphasize the joy of fishing, family time, and making memories, rather than just product features. This aligns with their value of promoting fishing as a wholesome activity.
• •Emphasize Value and Affordability: Clearly communicate the cost-effectiveness of the products, reinforcing that quality fishing experiences don't require a huge budget.
• •Incorporate Australian Identity: Subtly weave in the brand's Australian heritage and understanding of local fishing conditions to build trust and relatability.
• •Be Encouraging and Inclusive: Use a positive and supportive tone that welcomes everyone to the sport, regardless of experience level. Foster a sense of community.

Percepción Social

A Gateway Brand, Value-Oriented, Reliable for its Price Point, Family-Friendly, Ubiquitous, Nostalgic

Ejemplos de Copy

• •Headline: Start Your Fishing Story Here. Body: For over 75 years, Jarvis Walker has been equipping Aussie families for unforgettable days on the water. Quality gear, unbeatable value. Your adventure begins with Jarvis Walker. Call to Action: Explore Our Range
• •Headline: More Casts, More Catches, More Memories. Body: At Jarvis Walker, we believe fishing is for everyone. That’s why we offer reliable, affordable tackle designed to help you and your loved ones make the most of every fishing trip. Call to Action: Gear Up the Family
• •Headline: Aussie Owned. Aussie Trusted. Since 1946. Body: Proudly Australian, Jarvis Walker understands what local anglers need. From your first rod to dependable gear for your next big trip, we’re with you every cast of the way. Call to Action: Discover Our Heritage
• •Headline: Don't Break the Bank, Break Your PB! Body: Get serious about fishing without the serious price tag. Jarvis Walker delivers quality performance and durability, so you can focus on landing that dream fish. Call to Action: Shop Value Tackle
• •Headline: The Weekend's Calling. Answer it with Jarvis Walker. Body: Simple, effective, and ready for anything. Our gear is designed to make fishing easy and enjoyable, so you can spend less time worrying and more time fishing. Call to Action: Find a Retailer