Tono de Marca

Caring, Efficient, and Quality-Focused

Valores de Marca

• •Saving Time
• •Quality and Efficacy
• •Convenience
• •Sustainability
• •Transparency

Mejores Prácticas

• •Lead with the "Time-Saving" Benefit: Always connect the product's features back to the core value of giving customers more time.
• •Use Evocative, Quality-Centric Language: Employ words like "premium," "superior," "care," and "deserve" to reinforce the brand's commitment to quality and its caring tone.
• •Maintain a Helpful and Practical Voice: The copy should be straightforward and solution-oriented, clearly explaining how the product solves a customer's problem.
• •Emphasize the Portuguese Origin and Quality Standards: Mentioning that products are "100% national" and adhere to "European norms" as a trust signal.
• •Focus on Sensory Experience: Include descriptions of fragrances and the feeling of clean items to appeal to the senses and elevate the copy beyond simple function.

Percepción Social

Perceived by customers as a practical, reliable, and specialist supplier of essential hygiene goods, focused on product quality and convenience over lifestyle marketing or community building, largely shaped by the brand's own narrative due to limited public presence.

Ejemplos de Copy

• •Quality cleaning, more time for living. Discover our exclusive range of hygiene products and reclaim your day.
• •Give your clothes the care they deserve. Our Class Balance detergent not only delivers a powerful clean but also protects fabrics and infuses them with a lasting, fresh scent. Efficiency and quality in every wash.
• •At Jardim da Higiene, we believe your time is the most valuable resource. That's why we created a single destination for premium, effective hygiene solutions, so you can spend less time cleaning and more time enjoying life.
• •Tired of chores? Your time-saving solution is here.
• •Shop Now & Reclaim Your Time