Tono de Marca

Enthusiastic, Cozy, and Authentic

Valores de Marca

• •Curation of Authenticity
• •Comfort and Joy
• •Quality and Craftsmanship
• •Established Trust

Mejores Prácticas

• •Always use descriptive, sensory words that evoke comfort, softness, and the *kawaii* aesthetic. Use words like *squishy, fluffy, dreamy, soothing, charming, delightful,* and *whimsical*.
• •Continuously reinforce authenticity by mentioning the Japanese brands you carry (LIV HEART, Sazac, Shinzi Katoh). This builds credibility and educates the customer on the value of what they're buying.
• •Incorporate exclamation points, emojis (where appropriate, like social media), and a welcoming tone. Write as if you are a passionate fan of the products sharing a wonderful discovery with a friend.
• •Many of the products, especially the plushies, are part of the *iyashi-kei* (healing) genre in Japan. Weave this narrative into your copy. Explain that these items are more than toys—they're for relaxation and de-stressing.
• •Write copy that can appeal to both the *kawaii* enthusiast and the humor-seeker. For kigurumi, lean into the 'fun' and 'sense of humor' aspect. For plushies and stationery, focus on the 'cute' and 'authentic' angles.

Percepción Social

The public perception of JAPANWAVE is positive but limited in scope due to its niche market and lack of a broad social media presence. Customers who find the store see it as a legitimate source for specific, authentic Japanese goods. It is perceived as a reliable, if small, player in its category. The brand is understood to be a reseller or distributor, not a manufacturer or artisan. This perception is neutral-to-positive, as the quality of the curated products is considered high. While the initial data suggested a male audience, the 'About Us' page clarifies a dual audience: 'looking kawaii for specially girls and looking good and sense of humor for men!'. This suggests their core demographic is fans of *kawaii* culture (often female-leaning), with a secondary audience for humorous items like kigurumi.

Ejemplos de Copy

• •Meet your new best friend for sleepy days! The new Nemu Nemu Animals have arrived, and they're even softer and squishier than you can imagine. Crafted by LIV HEART in Japan, each pillow is designed to give you the most soothing, dream-filled naps. Unbox a little piece of healing. ✨
• •Don't just write a note—make it a work of art. Straight from the whimsical world of Japanese designer Shinzi Katoh, this stationery set brings charm and authenticity to every word. We import these directly, so you're getting the true, delightful experience. 🇯🇵
• •Your weekend uniform has arrived. Transform into a lazy sloth or a mischievous cat with an official Sazac kigurumi! Perfect for movie marathons, costume parties, or just bringing a little fun to your day. It’s not just a onesie; it’s a lifestyle.
• •Welcome to your wave of Japanese joy! From the softest Nemu Nemu pillows to authentic kigurumi and charming stationery, we've been sharing our love for *kawaii* for over 13 years. Find your happy thing.
• •That feeling when your JAPANWAVE package arrives! 😍 We love seeing our Nemu Nemu animals find their forever homes. Which character is your favorite? Let us know in the comments! 👇 #JapanWave #NemuNemu #KawaiiLife #PlushieLove #Sazac