Tono de Marca

Elegant, serene, authentic, and subtly playful, with a focus on Japanese aesthetics and quality.

Valores de Marca

• •Authenticity
• •Elegance
• •Quality
• •Longevity
• •Cultural appreciation

Mejores Prácticas

• •Maintain a consistent brand voice across all platforms, reflecting both Japanese heritage and modern elegance.
• •Use high-quality visuals that showcase the beauty and craftsmanship of the products.
• •Engage with customers actively on social media, responding to inquiries and feedback promptly.
• •Highlight the longevity and low maintenance of preserved flowers, emphasizing their value as lasting gifts.
• •Emphasize the cultural significance and unique design of Japanese goods, appealing to customers interested in authentic craftsmanship.

Percepción Social

Hanaichiba aims to be perceived as a purveyor of high-quality, authentic Japanese goods and elegantly preserved flowers, known for their beauty, longevity, and suitability as meaningful gifts. The brand should evoke feelings of tranquility, sophistication, and cultural appreciation.

Ejemplos de Copy

• •"Experience the timeless beauty of Hanaichiba's preserved flowers, a lasting symbol of affection and artistry."
• •"Discover the essence of Japan with our curated collection of unique goods, each a testament to traditional craftsmanship."
• •"Hanaichiba: Where the delicate art of floral preservation meets the serene beauty of Japanese design."
• •"Elevate your space with Hanaichiba. Our preserved flowers bring enduring beauty, effortlessly."
• •"Give a gift that lasts. Hanaichiba's collection is a celebration of enduring beauty and timeless tradition."