Tono de Marca

aspirational, glamorous, and celebratory

Valores de Marca

• •Celebration
• •Confidence
• •Elegance
• •Accessibility
• •Community

Mejores Prácticas

• •Lead with the Occasion: Always connect the product to a specific event or feeling. Customers are shopping for a moment, not just a dress. Use language like "Your perfect prom look," "The ultimate wedding guest outfit," or "Shine at your next celebration."
• •Use Aspirational & Emotive Language: Employ powerful, positive, and glamorous words. Swap "nice dress" for "stunning gown." Use words like "dreamy," "unforgettable," "elegant," "statement," and "radiant" to elevate the product.
• •Incorporate Social Proof and Community: Actively use customer-centric language. In captions, write "You asked, we listened!" or "Just like @(customername), you'll look incredible in this!" This reinforces the brand's community value and builds trust.
• •Maintain a Consistent Voice Across Platforms: While the format changes (e.g., TikTok is more informal than the website), the core tone should not. The brand should always be celebratory, glamorous, and confident. Use a consistent set of emojis (✨, 💖, 👑) on social media to create a recognizable signature.
• •Be Clear and Direct in Calls-to-Action (CTAs): Don't be shy about asking for the sale, but do it in a brand-aligned way. Instead of just "Buy Now," use CTAs like "Shop the Dream," "Find Your Look," "Own the Moment," or "Get Your Glam." This makes the transaction feel like part of the aspirational experience.

Percepción Social

The general perception of JanniBoutique is largely positive, praised for its wide selection of stylish, high-quality, and affordable occasion wear, fast shipping, and welcoming physical store. However, common criticisms include mixed experiences with customer service, occasional order processing delays, and product inconsistency.

Ejemplos de Copy

• •✨ Stop scrolling. Your dream dress has arrived. ✨ Introducing 'The Seraphina' Gown – pure elegance, designed to make you the main event. Perfect for that wedding you have circled on your calendar. Tap to shop and own the moment! #JanniBoutique #WeddingGuest #OccasionWear #NewCollection #StatementDress
• •The 'Everlasting' Maxi Dress in Sage Green Let your bridal party shine. The 'Everlasting' dress combines timeless grace with modern sophistication. Crafted from flowing chiffon with a delicately cinched waist, this gown ensures your bridesmaids feel as beautiful as they look. It’s more than a dress; it’s a part of your perfect day.
• •You guys asked to see our new prom collection... so here it is! ✨ Which one is your fave? 1, 2, or 3? Let me know in the comments! 👇 #JanniBoutique #Prom2026 #PromDress #OOTD #TryOnHaul #GlamUp
• •Inside: The Collection Everyone Is Talking About 👀
• •UNFORGETTABLE MOMENTS START HERE. From aisle to after-party, find your perfect occasion look. Free UK Delivery on orders over £100.