Tono de Marca

friendly, wholesome, and community-focused

Valores de Marca

• •Family and Joy
• •Quality and Affordability
• •Wellness and Comfort
• •Community and Local Connection

Mejores Prácticas

• •Lead with "Why": Always connect the product back to the core values of joy, comfort, and family. Instead of just describing a candle's scent, describe the feeling it evokes ("a hug in a jar," "a sprinkle of joy").
• •Use Warm and Personal Language: Employ words like "we," "our," "your family," and "heartwarming" to foster a direct and personal connection with the audience. Keep the tone friendly and approachable, like getting a recommendation from a trusted friend.
• •Highlight the Local Identity: Mentioning "Melbourne," "Yarra Valley," and "hand-poured" reinforces the brand's authenticity and connection to its local roots, which resonates well with customers.
• •Incorporate Customer Language: Use feedback and phrases from positive reviews in your marketing copy (e.g., "Find out why customers call our bath bombs the 'best they've ever found'"). This builds social proof and maintains authenticity.
• •Focus on the Experience, Not Just the Product: Sell the outcome. For candles, sell relaxation. For bath bombs, sell fun-filled bath times for kids. For crystals, sell a sense of calm and mystique. This approach aligns with the brand’s mission to enhance everyday living.

Percepción Social

The public and customer perception of Jane & Robin is highly positive. It is viewed as a trustworthy, family-oriented small business that delivers on its promises. Customers appreciate the product quality, cute designs (especially for kids' products), and prompt shipping. Reviews frequently mention being a "return customer," indicating high customer loyalty. The brand is perceived as a go-to source for unique and thoughtful gifts that promote happiness and relaxation.

Ejemplos de Copy

• •Welcome the weekend with our new Yarra Valley Sunrise candle. Hand-poured with love, it blends notes of fresh eucalyptus and soft lavender to bring a moment of calm to your busy home. Light it up and let comfort glow.
• •Bath time just got an upgrade! Our bestselling Dino-Surprise bath bombs fizz, colour, and pop to reveal a hidden toy. Made with gentle, skin-loving ingredients for worry-free fun. Ready to make a splash?
• •From our family to yours. Discover handcrafted candles, joyful bath treats, and unique gifts designed to make every day a little brighter. Proudly made in Melbourne.
• •Your weekly reminder to pause and recharge. Whether it’s with the soothing scent of a candle or the gentle fizz of a shower steamer, find your moment of peace with us. You deserve it.
• •Hello, Melbourne! We’re popping up at the Eltham market this Sunday with all your Jane & Robin favourites. Come say hi, sample our new scents, and find the perfect heartwarming gift. We can’t wait to see you!