Tono de Marca

Authentic and humble, resilient and hardworking, positive and inspiring.

Valores de Marca

• •Perseverance
• •Community & Roots
• •Humility
• •Self-Awareness

Mejores Prácticas

• •Lean into the Underdog Story: Consistently use keywords like "journey," "grit," "hard work," and "resilience." This is the core of the brand and what resonates most with the audience.
• •Highlight Community Roots: Regularly feature and tag people, places, and organizations from Michigan's Upper Peninsula. This reinforces authenticity and the value of "Community & Roots."
• •Maintain a Humble and Grateful Tone: All communications, from captions to comments, should reflect gratitude. Thanking fans, family, and coaches reinforces the brand's humility.
• •Use Authentic, Less-Polished Visuals: While professional shots are good, mix in candid training photos, personal snapshots, and behind-the-scenes content. This aligns with the "Authentic & Humble" tone.
• •Be Transparent and Inspirational: Share both successes and setbacks. Talking openly about the challenges (like his retirement) builds a stronger, more genuine connection with the audience and solidifies his role as an inspirational figure.

Percepción Social

Perceived as the ultimate underdog athlete, an inspirational figure, and a raw but highly respected talent.

Ejemplos de Copy

• •From the woods of the U.P. to the NFL turf. It's not about where you start, it's about the work you put in when no one's watching. #BuiltByGrit #HardWorkPaysOff
• •Wear the story. Our official logo tee isn't just merch, it's a reminder that any dream is within reach if you're willing to chase it. Link in bio to get yours. #JakeWitt #Underdog
• •Basketball court, 8-man football, tight end, offensive tackle. The path was never straight, but it was always forward. Forever grateful for the journey and the people who supported me every step of the way. #Grateful #NeverForgetYourRoots
• •Answering your questions! Someone asked what my motivation was. Simple: To make my family and my hometown proud. What drives you?
• •Jake Witt's journey is one of perseverance. A small-town kid with a big-league dream, he turned a college basketball career into an NFL opportunity through pure grit and adaptability. This is more than a brand; it's a testament to the power of hard work and community support.