Tono de Marca

Elegant & Sophisticated, Approachable & Relatable, Confident & Empowering, Inspirational

Valores de Marca

• •Comfort
• •Quality
• •Style & Elegance
• •Versatility & Practicality
• •Customer Experience
• •Femininity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., elegant, approachable, confident), including dos and don'ts, preferred vocabulary, and sentence structure. Share this with anyone creating content.
• •Prioritize "Elegant Comfort": Ensure that copy consistently reflects the core promise of blending sophistication with wearability. Use descriptive words that evoke both luxury and ease (e.g., "softly structured," "effortlessly polished," "refined comfort").
• •Speak to the Contemporary Woman: Address your audience directly, understanding her lifestyle, aspirations, and desire for clothing that is both beautiful and practical. Use "you" and "your" to create a personal connection.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual presentation on the website and social media. Elegant visuals should be paired with equally refined and inspiring text.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they consistently adhere to the established brand tone. Get feedback and make adjustments as needed to keep the voice fresh and relevant.

Percepción Social

Jacques Moret likely aims to be perceived as a provider of high-quality, comfortable, and stylish womenswear for the modern Brazilian woman.

Ejemplos de Copy

• •Website Banner: "Jacques Moret: Where timeless elegance meets everyday comfort. Discover pieces designed for your life."
• •Instagram Post (New Collection): "Step into the new season with confidence. Our latest collection blends sophisticated silhouettes with the softest fabrics, because you deserve to feel as good as you look. #JacquesMoret #ModaComConforto #EleganciaQueInspira"
• •Product Description (Dress): "Effortlessly chic. This versatile dress drapes beautifully, offering unparalleled comfort and a touch of refined style. Perfect for your busiest days and most special evenings. Experience the Jacques Moret difference."
• •Facebook Ad: "Tired of choosing between style and comfort? At Jacques Moret, you don't have to. Explore our curated collection of women's fashion, crafted with quality materials and designed for the contemporary woman. Shop now and elevate your wardrobe."
• •Email Newsletter Subject: "Feel Beautiful, Effortlessly: New Arrivals at Jacques Moret"