Tono de Marca

Artisanal, Mindful, and Serene

Valores de Marca

• •Appreciation for Craftsmanship
• •Sustainability and "Slow Fashion"
• •Authenticity
• •Cultural Heritage

Mejores Prácticas

• •Always connect the product back to the core values. Instead of just saying "New Dress," say "A New Dress Made with a Centuries-Old Technique." Start with the story of craftsmanship or the value of slow fashion.
• •Employ words that evoke a sense of touch, tradition, and mindfulness. Phrases like "purposeful creation," "woven with care," "artisan's touch," and "timeless beauty" reinforce the brand's serene and artisanal tone.
• •Use product descriptions and social media posts as opportunities to teach the customer about the craft. Explain what hand-block printing is or the history behind a particular embroidery style. This adds value beyond the product itself.
• •Frame potential irregularities in handmade items as marks of authenticity, not defects. This builds trust and reinforces the value of the product as a unique piece of art.
• •Ensure that the calm, natural, and clean aesthetic of the photography is matched by the serene, respectful, and story-driven tone of the copy. The words and images should work together to create a cohesive and mindful brand experience.

Percepción Social

Perceived as a high-quality, niche boutique and curator of special, ethically-made products; aspirational yet approachable, and trustworthy.

Ejemplos de Copy

• •Meet the Alfia Dress. Each pattern is a story, meticulously hand-stamped by artisans who have passed their craft through generations. This isn't just a dress; it's a piece of tradition, made for your modern life. Wear it and feel the difference of slow, purposeful creation. #SlowFashion #ArtisanMade #Handcrafted
• •Beyond Fashion. In a world of the temporary, we choose the timeless. Discover clothing and home goods crafted with intention, honoring the hands that made them.
• •New from the workshop: The stories woven into our latest tunics.
• •Let your home tell a story of artistry. Our embroidered pillows are crafted using traditional needlework, with every single bead placed by hand. The result is a unique piece that adds a touch of serene beauty and authentic craftsmanship to your space. A beautiful reminder to appreciate the small, perfect imperfections of the human touch.
• •Tired of Fast Fashion? Choose clothing with a soul. At Izzy Shop, we partner with skilled artisans to bring you pieces made with time-honored techniques like hand-loomed weaving and block printing. Shop our collection and invest in style thats both beautiful and meaningful.