Tono de Marca

authentic, personal, and educational

Valores de Marca

• •Authenticity
• •Community
• •Heritage
• •Quality
• •Connection

Mejores Prácticas

• •Always connect your products back to the core mission. Whether it’s a new spice or a coffee blend, explain its cultural significance or how it supports the community in Rwanda.
• •Share the stories of the farmers, the history of the products, and the cultural traditions behind them. This reinforces the values of authenticity and heritage.
• •Write as if you are speaking directly to a friend. Use "we" and "you" to create a personal connection and foster a sense of community. The founder's voice is a powerful asset and should be used often.
• •Position the brand as an authority on Rwandan products and culture. Create content that teaches customers about different coffee brewing methods, traditional recipes using the brand's spices, or the history of a particular product.
• •Regularly feature content that demonstrates the positive impact of customer purchases. This includes testimonials from farmers, updates on community projects, and transparency about the supply chain, which reinforces the brand's commitment to ethical practices.

Percepción Social

The public perception is overwhelmingly positive, with customers expressing admiration for the brand's mission to support Rwandan farmers and share their culture. The direct-trade and single-origin claims resonate with consumers interested in ethical sourcing. The founder's personal engagement on social media is highlighted as a key strength, building trust and a loyal following.

Ejemplos de Copy

• •Every cup of IwacuSupply coffee tells a story. A story that begins in the fertile volcanic soils of Rwanda and ends in your home. Taste the notes of heritage and the warmth of a community in every sip. 🇷🇼☕ #FromOurHomeToYours #RwandanCoffee
• •IwacuSupply: More Than Just Coffee. We are a bridge to the heart of Rwanda, bringing you the authentic tastes and rich traditions of our homeland. Discover flavors that connect you to the source.
• •This week, meet the hands that harvested your morning coffee. [Farmer's Name] has been farming coffee in the Gakenke District for over 20 years. Your purchase empowers farmers like him and his family. Read his story and taste the difference. #SupportFarmers
• •Ignite your senses with Akabanga, Rwanda's iconic chili oil. Crafted from a potent blend of African-grown peppers, this oil is a staple in every Rwandan kitchen. A few drops are all you need to bring bold, authentic fire to your favorite dishes. Experience the heat of a nation.
• •'Iwacu' means 'our home.' We started IwacuSupply to share a piece of our home with you. From single-origin coffee that supports smallholder farmers to the spices that flavor our traditional meals, we are your direct connection to the authentic tastes of Rwanda.