Tono de Marca

authentic, humorous, and inspirational

Valores de Marca

• •Authenticity & Relatability
• •Resilience & Transformation
• •Family & Motherhood
• •Humor & Joy
• •Cultural Pride

Mejores Prácticas

• •Lead with Relatability: Start captions and scripts with a shared experience, feeling, or struggle. Phrases like 'You know those days when...' or 'Am I the only one who...' create an instant connection with the audience.
• •Embrace Your Authentic Voice: Write like you speak. Use the same colloquialisms, humor, and sentence structure that Ivelissa uses in her videos. The copy should feel like a direct conversation, not a corporate announcement.
• •Balance Humor with Heart: Seamlessly mix funny, everyday observations with underlying messages of encouragement and strength. A post can start with a joke about being over 40 and end with a sincere note about self-acceptance.
• •Tell a Story: Every post is an opportunity to share a mini-story. Instead of just 'here is a recipe,' frame it as 'this is the recipe that got me through a tough week' or 'I messed this up three times before perfecting it.' This reinforces the values of authenticity and resilience.
• •Engage with Specific Questions: End posts with open-ended questions that invite a community response based on the content. Instead of 'what do you think?', ask 'What's your go-to comfort food?' or 'Tell me one small victory you had today.' This fosters the community perception that is key to the brand's success.

Percepción Social

The public perceives Ivelissa Riendo Y Comiendo very positively. She is seen as an 'authentic influencer' with incredible charisma. Followers are drawn to her blend of humor, cooking, and inspirational life stories. Comments on her videos show a strong sense of community, with many users expressing how much they relate to her experiences. Interviews and media mentions highlight her as a success story who built a massive following by being herself, especially after finding her voice during the pandemic. She is admired for her ability to connect with people, her resilience, and for making her followers both laugh and feel motivated.

Ejemplos de Copy

• •Tired? Stressed? I get it. But dinner still needs to happen. Here’s my 30-minute Arroz con Pollo that tastes like it took all day. Because we deserve a win. You’ve got this. #EasyRecipes #WeeknightDinner #RealLifeCooking
• •This week, we're leaving 'I can't' in the past, right where it belongs with bad exes and jeans that don't fit. Five years ago, my life looked totally different. If I can start over, so can you. One small step, one day at a time. Let's go! #Motivation #SoberLife #Transformation #YouCanDoIt
• •My kids think 'clean your room' is a suggestion. So tonight, I'm suggesting they make their own dinner. We'll see who wins. 😉 Tag a mom who knows the struggle! #MomLife #ParentingHumor #Over40
• •You know I only share what I truly love. This adobo seasoning is the real deal—it's the secret to making my pernil taste just like my Abuela's. No fancy stuff, just pure boricua flavor. Your kitchen needs this! #Ad #BoricuaStyle #Cooking
• •Real talk: Are we making healthy choices today or is it a 'let's just eat the leftovers straight from the container' kind of day? Vote below, no judgment here! 😂