Tono de Marca

Aspirational, Results-Oriented, Friendly, Relatable, Direct, Benefit-Driven

Valores de Marca

• •Holistic Well-being
• •Transformation & Confidence
• •Quality & Practicality
• •Community & Support
• •Cruelty-Free
• •Sustainability (Future Aspiration)

Mejores Prácticas

• •Incorporate community language: Use inclusive words (''nós,'' ''juntas'' - we, together) when appropriate to foster a sense of belonging and shared experience, aligning with the stated value of being a supportive space.
• •Highlight the key results and unique selling propositions (e.g., ''tecnologia avançada,'' ''resultados em minutos'').
• •Emphasize the benefits of feeling good both inside and out.
• •Focus on achieving desired outcomes like smoother skin, a modeled waist, or frizz-free hair.
• •Use clear and direct language to state the problems the products solve and the benefits they offer.

Percepción Social

A supportive community focused on holistic well-being, personal transformation, and confidence, with a commitment to quality, practicality, and ethical practices (cruelty-free and aspiring to sustainability).

Ejemplos de Copy

• •Transforme sua rotina, sinta-se mais confiante (transform your routine, feel more confident)
• •AirLiss Pro: Para um cabelo sem frizz em minutos (For frizz-free hair in minutes).
• •BodySlim Pro: Modele sua cintura e sinta-se poderosa (Shape your waist and feel powerful).
• •FaceLift Pro: Tecnologia avançada para uma pele mais jovem (Advanced technology for younger-looking skin).
• •Feito para ajudar você a viver de forma saudável (Made to help you live healthily).