Tono de Marca

Sophisticated, Educational, and Aspirational.

Valores de Marca

• •Purity and Quality
• •Holistic Wellness
• •Timelessness and Longevity
• •Accessibility and Enjoyment

Mejores Prácticas

• •Lead with Education, Not a Hard Sell: Always frame content around educating the consumer about the benefits of the ingredients and the science behind the products. This builds trust and reinforces the brand's position as an expert.
• •Maintain a Sophisticated Visual Identity: Ensure all visuals (photos, graphics, videos) are clean, bright, and minimalist. The aesthetic should always feel premium, calm, and uncluttered, reflecting the purity of the products.
• •Use Aspirational and Empowering Language: Use words that inspire and empower the audience, such as "renewal," "vitality," "radiance," and "timeless." Focus on the positive, long-term benefits rather than on problems or insecurities.
• •Emphasize Quality and Purity in All Messaging: Consistently mention key value propositions like "high-purity NMN," "Made in Japan," and "carefully selected ingredients." This repetition reinforces the brand's core differentiators.
• •Ensure Consistency Across All Platforms: Whether it's a tweet, an Instagram story, a product description, or a customer service email, the tone must remain consistent. Create a simple brand voice guide for all team members to ensure everyone communicates with the same sophisticated, educational, and aspirational tone.

Percepción Social

It Beauté is perceived as a high-end, trustworthy brand, often chosen as a thoughtful gift due to its beautiful packaging and high-quality image. Users find the products beneficial for health and well-being, and its association with professional beauty salons enhances its credibility and premium status. It is seen as a serious player in the wellness space, appealing to a discerning consumer base valuing quality and interested in anti-aging science.

Ejemplos de Copy

• •Elevate your daily ritual from routine to renewal. Our Pure NMN supplement is designed to support cellular health and vitality from within. It u2019s more than a supplement; it's a commitment to your timeless beauty. #ItBeaute #NMN #WellnessJourney #MadeInJapan
• •Discover a moment of tranquility. Each of our teas is a curated blend of nature's finest ingredients, designed to soothe the senses and nourish the body. Find your perfect infusion and transform your break into a restorative experience. #ItBeauteTea #InnerBeauty #HolisticHealth
• •True radiance begins with how you care for yourself. It Beauté combines scientific innovation with the purity of nature to support your health and beauty goals. Begin your journey to lasting vitality today. #AntiAging #Wellness #SelfCare #ItBeaute
• •A symphony of flavor and wellness in every cup. Our unique fruit tea is crafted with whole pieces of fruit and nourishing herbs that you can see, taste, and enjoy. A delicious, caffeine-free way to hydrate and delight your senses while supporting your well-being. #EdibleTea #FruitTea #HealthyHabits #ItBeaute
• •Subject: The Art of Aging Gracefully | Inside It Beauté. At It Beauté, we believe that beauty and wellness are intrinsically linked. This week, we delve into the science of NMN and how this powerful molecule supports your body's natural vitality. Explore the foundation of a radiant life. [Link to blog post]