Tono de Marca

Energetic and Passionate, Performance-Oriented and Confident, Supportive and Unifying, Trustworthy and Direct

Valores de Marca

• •Performance
• •Safety and Health
• •Identity and Team Spirit
• •Quality and American Pride
• •Innovation

Mejores Prácticas

• •Lead with Energy and Passion: Use dynamic verbs and an enthusiastic voice that mirrors the excitement of sports. Phrases should evoke a sense of action and team spirit.
• •Emphasize Performance and Reliability: Consistently highlight key benefits like "sweat-proof," "smear-proof," "long-lasting," and effective "glare reduction." Back these claims with "athlete-proven" or the "science-backed" nature of the product.
• •Prioritize Safety and Trust: Always integrate messaging about the product being "non-toxic," "paraben-free," "safe for skin," and "Made in the USA." This builds confidence, especially with parents and health-conscious athletes.
• •Champion Identity and Unity: Use inclusive language that resonates with the desire for self-expression and belonging. Focus on "your colors," "team pride," and the unifying power of sport.
• •Maintain Clarity and Boldness: Ensure the copy is straightforward, easy to understand, and impactful. The primary message should be clear, mirroring the bold nature of the product itself. The tagline "Get Your Colors On!" is an excellent example of this.

Percepción Social

iSplack is generally perceived as a high-quality, reliable brand for athletic eye black. Customers value the vibrant color options, the product's durability (staying on through sweat and activity), and its ease of application and removal. The safety of the ingredients is a frequently mentioned positive, making it suitable for athletes of all ages, including children. It's seen as a fun and effective way for athletes and fans to demonstrate team loyalty and personal style. While considered a premium product, and sometimes noted as pricier than basic alternatives, the performance and quality are often seen as justifying the cost.

Ejemplos de Copy

• •Headline: iSplack: Game Day Intensity. Unrivaled Color. Body: Step onto the field with the confidence of iSplack. Our vibrant, sweat-proof eye black reduces glare and showcases your true colors. Athlete-proven, non-toxic, and made in the USA. It’s more than eye black—it’s your statement. Get Your Colors On!
• •Headline: Wear Your Allegiance. iSplack It! Body: From the first play to the final cheer, let your team spirit shine. iSplack’s bold colors are built to last, won’t smear, and are safe for your skin. Express your passion, play with pride.
• •Headline: Peak Performance Meets Pure Color. Body: Engineered for athletes, iSplack delivers superior glare reduction without compromising on safety. Our American-made formula is paraben-free, easy to apply, and even easier to remove. Focus on your game, not what’s on your face.
• •Headline: The Field Is Your Canvas. Your Colors Are Your Voice. Body: iSplack empowers you to stand out. With a spectrum of brilliant, long-lasting shades, you can rep your team or define your own look. Safe, durable, and designed to perform under pressure.
• •Headline: Look Good. Feel Invincible. Play iSplack. Body: Elevate your gameday ritual. iSplack’s high-performance eye black provides the vibrant color you want and the glare protection you need. Made with care, so you can play without limits.