Tono de Marca

Passionate & Enthusiastic, Expert & Knowledgeable, Personal & Approachable, Inspirational & Evocative, Confident & Quality-Focused

Valores de Marca

• •Uniqueness & Individuality
• •Quality & Craftsmanship
• •Passion for Design
• •Personalized Customer Service
• •Heritage & Timelessness
• •Inspiration

Mejores Prácticas

• •Embrace Storytelling: Weave narratives into product descriptions, blog posts, and social media. Highlight the journey of sourcing antiques or the craftsmanship of new pieces.
• •Use Sensory and Emotive Language: Use rich, descriptive language that evokes feelings and paints a picture of the furniture's impact.
• •Maintain a Personal and Helpful Voice: Address the customer directly, offer advice, and show a genuine interest in helping them create their ideal space.
• •Emphasize Expertise and Quality with Confidence: Consistently highlight the 20 years of experience, the careful selection process, and the quality of materials and craftsmanship.
• •Inspire Individuality: Reinforce the idea that Orchid Furnitures helps customers express their unique style. Focus on how the furniture allows for a 'personality-packed home' and an 'impactful look that's unmistakably you.'

Percepción Social

Customers perceive Orchid Furnitures positively as providers of high-quality, unique, and beautiful oriental furniture. The service is regarded as excellent, friendly, personal, and reliable. The pieces are considered special, enhancing the home. There's an appreciation for the blend of antique and contemporary.

Ejemplos de Copy

• •Headline: Discover a Home That Speaks Your Soul. Explore Orchid Furnitures. Body: For over 20 years, we've journeyed through China to hand-select oriental antiques and craft timeless new pieces. Let us help you find the unique furniture that tells your story. Visit our Hampshire showroom or explore online.
• •Headline: More Than Furniture. It's a Piece of History, A Stroke of Art. Body: From rustic Chinese sideboards with tales to tell, to exquisitely lacquered cabinets, each Orchid piece is chosen for its character and enduring beauty. Create an impactful look that’s unmistakably you.
• •Headline: Obsessed with Detail? So Are We. Body: Our founder’s passion for beautiful shapes, colours, and textures is at the heart of Orchid Furnitures. Experience 20 years of expertise in sourcing and crafting unique oriental pieces that bring your home to life.
• •Headline: Your Vision, Our Craft. Let's Create Your Perfect Space. Body: Dreaming of a specific antique or a bespoke oriental design? We offer a personal sourcing and crafting service, working closely with you to bring character and function to your home with pieces you'll adore for a lifetime.
• •Headline: Don't Just Decorate. Inspire. Body: Orchid Furnitures offers more than just décor; we offer inspiration. Handpicked oriental antiques and meticulously crafted contemporary designs to fill your home with personality, passion, and timeless style.