Tono de Marca

Aspirational and Elegant, Descriptive and Evocative, Promotional but Sophisticated, and Visually Driven.

Valores de Marca

• •Celebration of Heritage
• •Modern Elegance
• •Curated Quality
• •Community Empowerment
• •Accessibility

Mejores Prácticas

• •Maintain an Elegant Lexicon: Consistently use sophisticated and evocative words like 'curated,' 'exclusive,' 'hand-crafted,' 'ethereal,' 'opulent,' and 'timeless' to reinforce the premium quality of the products.
• •Balance Story and Sales: While promotional copy is essential, weave in elements of storytelling. Briefly mention the inspiration behind a collection, the type of embroidery used, or the cultural significance of a garment to build a deeper connection with the audience.
• •Unify the Visuals and Text: Ensure the copy always enhances the accompanying image or video. If the visual is grand and festive, the copy should be celebratory. If the visual is soft and romantic, the copy should be poetic.
• •Clearly Segment Communication: Use a different nuance in tone for different channels. Maintain the aspirational, product-focused tone for Instagram and Pinterest, while using a slightly more direct and informative tone for email marketing and a professional, opportunity-focused tone for seller recruitment on LinkedIn.
• •Develop a Brand Voice Guide: Create a simple internal document that outlines the brand's tone, key value-driven phrases (e.g., 'Celebrating Heritage'), words to use, and words to avoid. This ensures that anyone writing copy—from social media managers to email marketers—does so with a unified voice.

Percepción Social

A premium online boutique for beautiful Indian clothing, seen as a source for stunning, eye-catching, and high-quality occasion wear, with a largely transactional customer relationship and limited awareness of its marketplace model.

Ejemplos de Copy

• •Elegance redefined. ✨ Discover the ethereal charm of our new 'Noor' Anarkali set, crafted with delicate embroidery that tells a story of timeless tradition. Perfect for your most cherished moments. Tap to explore the collection. #IshaanyaUSA #Anarkali #IndianFashion #DesignerWear
• •The Designer's Choice Collection | Where heritage meets haute couture. Explore exclusive, hand-picked designs curated for the modern woman who cherishes tradition.
• •Dear [Customer Name], Prepare for the season of celebration. For a limited time, enjoy 20% off our exclusive collection of sarees and gowns. Discover the perfect ensemble to make your moments unforgettable. Shop the Festive Edit now.
• •Don't just follow trends—define them. Our Indo-Western collection blends the vibrant spirit of India with contemporary silhouettes. From chic gowns to tailored palazzo sets, find your unique style statement with Ishaanya USA. Free shipping on orders over $150.
• •Are you a designer or boutique specializing in authentic Indian fashion? Join the Ishaanya USA marketplace and connect with thousands of customers across the United States. We provide the platform, you provide the passion. Click the link in our bio to become a seller today. #VendorCall #FashionBusiness #SellOnline #IndianDesigners