Tono de Marca

Artistic, Elegant, Luxurious, Personal, Passionate, Sophisticated, Modern, Joyful and Appreciative of Beauty

Valores de Marca

• •Originality & Authenticity
• •Quality & Craftsmanship
• •Beauty & Aesthetics
• •Emotional Connection & Expression
• •Empowerment through Art/Art Therapy

Mejores Prácticas

• •Embrace Evocative Language: Use descriptive adjectives and sensory details that reflect the artistic and emotional nature of the work. Words like "vibrant," "ethereal," "passionate," "serene," "luxurious," "handcrafted" can convey the brand's essence.
• •Tell the Story Behind the Art: Share the inspiration, the process, or the meaning behind individual pieces or collections. This reinforces the personal and passionate values of the brand.
• •Maintain a Tone of Sophistication and Quality: Ensure grammar, spelling, and sentence structure are polished. When describing products, especially the silk scarves, use language that conveys their high-quality materials and craftsmanship.
• •Connect Art to Emotion and Experience: Frame the art not just as a product, but as something that evokes feelings, enhances life, or offers a unique experience (e.g., "art that heals," "wearable joy," "a statement of individuality").
• •Be Consistent Across All Platforms: While the specific content might vary (e.g., more visual on Instagram, potentially longer descriptions on the website), the underlying brand voice – artistic, elegant, personal, passionate – should remain consistent. Regularly review content across channels to ensure alignment.

Percepción Social

Positive & Appreciative, Seen as High-Quality & Artistic, Associated with Luxury & Elegance, International Recognition

Ejemplos de Copy

• •Immerse yourself in a world where color tells a story and emotion takes form. Discover Iryna Feinblatt's latest collection – each piece a deeply personal journey translated onto canvas. Experience art that speaks to the soul.
• •Drape yourself in elegance. The 'Whispers of Spring' silk scarf, an original design by Iryna Feinblatt, transforms a whisper of inspiration into a wearable masterpiece. Crafted from the finest silk, it’s more than an accessory; it’s an experience.
• •Finding the extraordinary in the ordinary. This piece, 'City Dreams,' explores the vibrant energy and hidden narratives of urban life. What stories do you see? #IrynaFeinblattArt #ContemporaryPainting #ArtThatInspires
• •Adorn Your Life with Art. For a limited time, bring home an original Iryna Feinblatt piece or a luxurious silk scarf and let art illuminate your everyday. The perfect gift for yourself or a loved one.
• •From a fleeting moment of inspiration to the final brushstroke – every Iryna Feinblatt creation is a labor of love and passion. Step into the studio with Iryna and see where art comes to life. [Link to blog/video]