Tono de Marca

Inspirational, modern, and serene, while also being professional and clean. It conveys technological sophistication but remains accessible and focused on beauty rather than complex technicalities.

Valores de Marca

• •Modern Aesthetics
• •Quality and Durability
• •Emotional Connection
• •Accessibility
• •Innovation

Mejores Prácticas

• •Lead with Emotion, Support with Quality: Start your copy by evoking the feeling the art creates (e.g., "calm," "energy," "sophistication"). Then, follow up with the tangible reasons for purchase, such as "museum-grade canvas," "fade-resistant inks," and "hand-stretched frames."
• •Use Elevated and Evocative Language: Employ words like "curated," "elevate," "transform," "inspire," and "serene." Avoid generic terms like "nice" or "cheap." The language should feel as premium as the product itself.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy always matches the clean, modern, and high-quality aesthetic of the visuals. If the image is minimalist and serene, the copy should be calm and concise.
• •Focus on the "Why," Not Just the "What": Instead of just saying "Buy this abstract painting," explain the benefit: "Add a touch of sophisticated calm to your office" or "Create a vibrant focal point in your living room." Connect the art to the customer's life and aspirations.
• •Keep it Clean and Uncluttered: Just like modern design, your copy should be easy to read. Use short sentences, bullet points for specifications, and clear calls to action. Avoid jargon and let the art (and the customer's emotional response to it) be the hero.

Percepción Social

IRISAI ART is perceived as a premium, trustworthy, and aesthetically pleasing brand. It is seen as a reliable source for stylish and high-quality wall art, reinforcing its image as modern and sophisticated through highly curated visual content, with little to no negative sentiment found online.

Ejemplos de Copy

• •Transform your space into a sanctuary of calm. Our 'Azure Dream' canvas brings the serene flow of the ocean right into your home. Crafted with museum-quality materials to inspire peace for years to come. Tap to discover your moment of zen. #IrisaiArt #ModernArt #InteriorDesign #AbstractArt #HomeDecor
• •From vibrant energy to quiet contemplation, the right art completes a room. At IRISAI ART, we curate stunning, high-quality canvases designed for the modern home. Durable, beautiful, and unforgettable. Explore our collection and get free shipping on your first order!
• •Elevate your interiors with curated abstract art from IRISAI ART. Museum-grade canvases, archival inks, and designs that transform your space.
• •Create a stunning focal point in any room. Mix and match abstract prints from IRISAI ART to express your unique style. Our high-quality canvases make it easy to design a space that feels truly yours. #WallArt #GalleryWall #HomeInspo #AbstractDecor #Irisai
• •That feeling when the perfect piece of art just clicks. ✨ #ArtUnboxing #HomeMakeover #InteriorStyling #WallArtDecor #IrisaiArt