Tono de Marca

Modern, Artistic, and Aspirational

Valores de Marca

• •Unique Design
• •Aesthetic Curation
• •Simplicity in Presentation
• •Accessibility to Style

Mejores Prácticas

• •Lead with the Concept, Not Just the Function: Instead of saying "A lamp to light your room," say "A sculpture that brings light to your room." Frame products around the ideas they represent (art, space, thought).
• •Keep it Minimalist and Visual: Use short, impactful sentences. The copy should complement the strong product imagery, not overpower it. Let the pictures do most of the talking and use text to add a layer of personality and concept.
• •Use an "Aspirational" Vocabulary: Incorporate words like curate, statement, elevate, transform, sanctuary, muse, and unique. This language reinforces the value of the products beyond their basic utility.
• •Create a "Name and Story" for Each Product: Continue the practice of giving products evocative names (e.g., "The Thinking Man"). Use the product descriptions to briefly tell the "story" or the feeling it's meant to evoke, making it more than just an object.
• •Maintain a Consistent Voice Across All Channels: The sophisticated, artistic tone used on the website and Instagram should be the standard everywhere—from customer service emails to ad copy and packaging. Avoid generic, sales-heavy language that would dilute the curated, high-end feel of the brand.

Percepción Social

The public perception of ipni is product-focused, driven by unique designs rather than brand recognition, often confused with other entities. It appeals to a niche market seeking distinctive decorative pieces. There is limited public customer service visibility or reviews, leading to a neutral perception that lacks a strong foundation of trust built on public commentary.

Ejemplos de Copy

• •Art that illuminates. More than a lamp, it's a statement. The Thinking Man Lamp Collection brings a contemplative glow to your favorite spaces. Tap to bring home your new muse. #ModernLighting #SculpturalDecor #HomeArt
• •Your home is a gallery. Find your next piece. Stop decorating. Start curating. At ipni, we source uniquely designed objects that transform your space. From levitating moons to artistic vases, discover decor that tells a story. Shop the collection now.
• •New Arrivals: The Shape of Light. Explore our latest collection of lamps and decor, where minimalist design meets playful forms. Light up your world with intention.
• •What's your next conversation starter? Hi [Customer Name], you have an eye for the unique. We thought you'd like a first look at our newest arrivals —guaranteed to make your guests look twice. Discover pieces that are as creative as you are.
• •Bring the cosmos indoors. Drift off into a sea of stars and nebulae with our Astronaut Galaxy Projector. It ’s the ultimate way to transform any room into a celestial sanctuary, projecting a breathtaking universe onto your walls and ceiling. Perfect for quiet nights in or setting a magical mood.