Tono de Marca

Serene, Spiritual, and Sophisticated; calming, intentional, elegant, personal, and aspirational, inviting customers to transform their homes into spaces of peace and intention.

Valores de Marca

• •Craftsmanship and Quality
• •Sustainability and Ethical Sourcing
• •Well-being and Intention
• •Authenticity

Mejores Prácticas

• •Use Sensory and Evocative Language: Consistently use words that appeal to the senses—smell, sight, and feeling. Describe the experience of the fragrance (e.g., "soothing embrace," "fresh, delicate aroma," "aura of calm"), not just its ingredients. This makes the product's benefits more tangible.
• •Emphasize Craftsmanship and Intention: Always include phrases like "hand-poured in small batches," "crafted slowly with love," and "infused with intention." This reinforces the brand's core values of quality and mindful creation.
• •Tell the Story of Transformation: Frame products as tools for creating a desired emotional state. Use transformative verbs and outcome-oriented phrases like "transform your living space," "create your sanctuary," and "invoke love, light and beauty."
• •Maintain a Sophisticated and Serene Vocabulary: The language should always be elegant and calm. Avoid overly casual slang, exclamation points, or aggressive sales language. The tone should mirror the peaceful and luxurious nature of the products.
• •Highlight Natural and Ethical Qualities: Regularly mention key value propositions like "vegan-friendly," "sustainably sourced," and "eco-friendly packaging." This builds trust with a conscious consumer base and reinforces the brand's integrity.

Percepción Social

The brand is perceived as a high-end, gift-worthy, and effective source of luxury home fragrances. Customers consistently praise product quality, 'divine' scents, elegant packaging, and the calming ambiance created by the products, reinforcing its premium status. The combination of crystals with candles is well-received, adding an 'extra dimension' of calm and intentionality.

Ejemplos de Copy

• •Unwind your mind and soothe your spirit. Our Inner Healing candle, infused with the calming energy of Amethyst, fills your space with a serene blend of lavender and chamomile. Hand-poured with intention, it’s more than a fragrance—it’s your ritual for tranquility. Tap to create your sanctuary. #invokesenses #CrystalCandles #AmethystHealing #HomeSanctuary #MindfulMoments
• •Crafted to Calm. Designed to Inspire. Discover Our Collection of Intention-Based Home Fragrances.
• •Elevate your space with the vibrant, clarifying aroma of Lemongrass & Ginger. Designed to cut through the noise of daily life, this reed diffuser offers a continuous, subtle stream of energy and focus. Each scent is a thoughtfully crafted blend of pure essential oils designed to awaken your senses and clear your mind. Perfect for your workspace or any room in need of a fresh, clean start.
• •Headline: Give the Gift of Tranquility. Body: Looking for a gift that speaks from the heart? An `invoke senses` candle is a vessel of light and intention. Hand-poured in Melbourne with vegan soy wax and ethically sourced crystals, it’s a beautiful way to show someone you care about their well-being. Beautifully packaged and ready to delight. Shop our gift collection now.
• •Subject: Inside: Your Invitation to Slow Down and Unwind. Body Preview: A stressful week? It's time to invoke your senses...