Tono de Marca

Luxurious and Evocative

Valores de Marca

• •Quality and Craftsmanship
• •Sensory Experience
• •Sustainability and Wellness
• •Elegance and Style

Mejores Prácticas

• •Lead with Emotion and Experience: Instead of listing ingredients first, start with the feeling or memory the scent is meant to evoke. Use evocative and sensory language to describe the experience before detailing the notes.
• •Maintain a Sophisticated Vocabulary: Consistently use words like "sophisticated," "luxury," "transform," "sanctuary," "evoke," and "harmony" to reinforce the brand's premium positioning. Avoid overly casual slang or jargon.
• •Tell a Story: Frame products around the concept of creating memories and moments. Whether it's a "Sweet Memory" or an "Unforgettable Moment," this narrative approach adds depth and emotional connection.
• •Highlight Core Values in All Copy: Subtly weave in brand values. Mention the "hand-poured" craftsmanship, the "vegan" and "sustainable" aspects of products, and their role as a "chic" interior design element.
• •Use a Consistent Structure for Product Descriptions: Start with the evocative story, follow with the key fragrance notes, and end with practical usage tips or benefits. This creates a predictable and pleasant reading experience for the customer across the entire product catalog.

Percepción Social

The public perception of Invernoscent, based on customer reviews and online presence, is overwhelmingly positive. Customers frequently praise the long-lasting and pleasant nature of the scents. The brand is perceived as a high-end, 'chic' addition to a home or business, like a salon. Its products are often described as a 'great addition' and a 'top product,' reinforcing the brand's premium positioning. The aesthetic is well-received, and the brand is associated with creating a feeling of warmth, love, and relaxation.

Ejemplos de Copy

• •Transform your space from a house to a sanctuary. Our 'A Piece of Love' candle, hand-poured with devotion, fills your home with a symphony of fresh orange, cedarwood, and patchouli. It’s more than a scent; it’s an experience. It’s the feeling of pure serenity. #Invernoscent #LuxuryCandles #HomeSanctuary #ScentedMemories #HandPoured
• •Headline: The Scent of Unforgettable Moments. Body: From the fresh scent of your linens to the welcoming aroma in your entryway, let every corner of your home tell a story. Discover Invernoscent's collection of luxury diffusers, vegan laundry perfumes, and curated gift sets. Create new memories, one scent at a time. Shop now for free shipping on orders over €100.
• •Title: At the Fireplace - Luxury Fragrance Sticks Description: Evoke the comforting warmth of a crackling hearth on a crisp evening. This sophisticated blend of smoky woods, rich amber, and a hint of spice creates an atmosphere of ultimate coziness and relaxation. Perfect for living areas and bedrooms, our reed diffuser provides a continuous, subtle fragrance that transforms your home into a haven of tranquility. Let the nostalgic aroma welcome you home.
• •An Invitation to Serenity | Discover Our Newest Scent
• •Artisanal Fragrances for the Modern Home. Elevate Your Everyday.