Tono de Marca

aspirational, scientific, and empowering

Valores de Marca

• •Innovation
• •Efficacy
• •Empowerment
• •Quality & Trust

Mejores Prácticas

• •Lead with Science, Follow with Aspiration: Always ground your claims in the technology and scientific principles behind the products. Use terms like "wavelengths," "microcurrents," and "clinically-proven" first, then connect them to the desired emotional outcome (e.g., "radiance," "confidence," "youthful glow").
• •Use the Language of "Investment," Not "Expense": Position your products as a long-term investment in skin health ("skin-vestment"). This justifies the higher price point and frames the purchase as a smart, proactive choice rather than a frivolous spend.
• •Emphasize Empowerment and Control: The copy should consistently highlight that the customer is in control. Use phrases like "in your hands," "on your schedule," and "your personal clinic" to reinforce the value of at-home professional treatments.
• •Maintain a Clean and Premium Aesthetic: Just as with the visual design, the copy should be clean, concise, and sophisticated. Avoid slang, overly casual language, or excessive use of emojis, which can dilute the brand's premium, scientific positioning.
• •Leverage Testimonials for Credibility: Let satisfied customers sell the product for you. Weave quotes and user results into your marketing copy, especially in ads and on product pages. Real-world results are the most powerful proof of efficacy and build trust with prospective buyers.

Percepción Social

premium, niche-market innovator

Ejemplos de Copy

• •Your Clinic is Now in Session. At Home. Unlock the future of skincare with our Lumina-Pro LED Mask. Clinically-proven wavelengths penetrate deep to reduce fine lines, combat acne, and reveal a radiant glow. Why book an appointment when the power of professional light therapy is in your hands? #INTbeaute #LEDTherapy #SkinVestment #AtHomeFacial #BeautyTech
• •Don’t Just Apply. Activate.
• •The Science of Radiance. The Convenience of Home. Discover our collection of advanced skincare tools and unlock your skin's true potential.
• •Tired of skincare that only scratches the surface? Go deeper. The INT BEAUTE Microcurrent Wand tones and sculpts facial muscles from within, delivering a visible lift in just 5 minutes a day. This isn't just skincare; it's a workout for your face. Shop now for a firmer, more youthful appearance. Learn More
• •Supercharge your microcurrent treatment. Our Bio-Active Conductive Gel is scientifically formulated not only to ensure optimal conductivity for your device but also to drench your skin in a hydrating complex of hyaluronic acid and peptides. It’s the essential link between technology and transformative results.