Tono de Marca

Curated, Friendly, Conscious, and Community-Oriented

Valores de Marca

• •Quality Craftsmanship
• •Sustainability & Ethical Sourcing
• •Supporting Independents
• •Community & Connection
• •Inclusivity & Social Responsibility
• •Inspiration & Storytelling

Mejores Prácticas

• •Develop a "Brand Voice Chart": Document key tone characteristics (e.g., "Curated," "Friendly," "Conscious," "Playful," "Inclusive"), with "do's and don'ts" for language, specific words to use/avoid, and examples. This serves as a guide for anyone creating content.
• •Prioritize Storytelling: Focus on the "why" behind products – the maker, the sustainable practice, the inspiration. This aligns with their value of "passion for storytelling" and makes the copy more engaging and authentic.
• •Emphasize "Thoughtfully Sourced" and "Community": Consistently weave in phrases that highlight the care in selection, the support for independent artisans, and the connection to the local East London community and broader ethical values.
• •Be Visually and Verbally Cohesive: Ensure the language used in captions, product descriptions, and ads complements the visual aesthetic seen on Instagram, Pinterest, and the website. If visuals are artistic and curated, the language should be too, while remaining accessible and friendly.
• •Actively Live and Communicate Values: Given the stated values, especially around social responsibility and sustainability, copywriting should transparently and regularly reflect these commitments. If addressing past negative perceptions (like the vase issue), do so through consistently positive and proactive messaging about current practices and values.

Percepción Social

Generally perceived as a charming, well-curated independent gift and lifestyle shop offering unique and high-quality items. Appreciated for its support of independent designers and sustainable products. The location in Old Spitalfields Market adds to its appeal as part of a vibrant, historic London destination.

Ejemplos de Copy

• •Morning moments, made beautiful. ✨ Sip your favourite brew from these stunning, handcrafted mugs, lovingly made by [Maker's Name/Local Artisan Collective]. Each piece tells a story of skill and passion, bringing a touch of East London creativity right into your hands. Ethically sourced and mindfully made, because your daily rituals deserve the best. Pop by our Spitalfields store or find them online – link in bio! #Inspitalfields #HandmadeHome #SupportIndependent #ConsciousLiving #OldSpitalfieldsMarket
• •Welcome Spring's Embrace. Discover thoughtfully sourced treasures that breathe life into your home and spirit. From artisan-made ceramics to sustainable lifestyle essentials, our new collection is a celebration of fresh starts and mindful living. Explore the curation at INSPITALFIELDS, your East London haven for goods that tell a story. [Shop Now Button]
• •More Than Just a Gift: At INSPITALFIELDS, we believe in choices that cherish our planet and its people. That's why we partner with incredible makers who share our commitment to sustainability – from vegan-friendly homewares to plastic-free everyday essentials. This week, we're spotlighting [Brand/Product] and their inspiring journey in creating beautiful things, responsibly. Discover the collection and feel good about the story behind your purchase. [Learn More Button]
• •Find Your Spark. Unique pieces for curious minds and joyful homes. Handpicked from around the corner and across the globe, each with a little bit of INSPITALFIELDS magic. Go on, what story will you take home today? #InspitalfieldsCommunity #QuirkyFinds #LifeWellLived
• •Spitalfields Strolls & Store Discoveries! 🛍️✨ Come say hi! We're packed with unique gifts, sustainable goodies & handmade treasures from amazing independent makers. Your little piece of East London joy is waiting! #Inspitalfields #SpitalfieldsMarket #EastLondon #ShopLocalUK #UniqueGifts #SustainableLiving #LondonLife #GiftShop