Tono de Marca

Empathetic, Elegant, and Encouraging

Valores de Marca

• •Celebration of Personal Stories
• •Stress-Free Planning
• •Thoughtful Gifting
• •Quality and Craftsmanship
• •Sustainability

Mejores Prácticas

• •Lead with Empathy: Always start from the customer's emotional state. Use words that show understanding of their stress, excitement, and dreams. Phrases like 'We know how much this day means' or 'Let's make this simple for you' build an immediate connection.
• •Focus on the 'Forever,' Not Just the 'Now': Frame products not just as tools for a day, but as ways to create memories that 'stay with people' and become part of their story. This elevates the perceived value beyond the functional.
• •Use Story-Driven Language: Weave narrative into your copy. Instead of 'Buy our planners,' use 'Let's design your dream.' This aligns with the brand name and its core value of celebrating personal stories.
• •Maintain an Elegant & Encouraging Voice: Use uplifting and sophisticated language. Words like 'celebrate,' 'cherish,' 'beautifully,' 'effortlessly,' and 'seamlessly' should be staples in the brand's vocabulary to reinforce its established tone.
• •Empower the Customer: Position the brand as a partner, not just a seller. The copy should empower users, making them feel like the hero of their own story. Phrases like 'You've got the vision, we've got the tools' reinforce that the brand is there to help them succeed.

Percepción Social

The brand is perceived as a high-touch, personal, trustworthy, and authentic service. It is seen as aspirational and inspiring, helping users plan their 'dream' events with a focus on aesthetics. Furthermore, it is viewed as a helpful and professional resource for stress-free event planning.

Ejemplos de Copy

• •Your love story is unique. Your wedding day timeline should be too. Effortlessly guide your guests from 'I do' to the last dance with our beautifully designed digital timelines. Because every perfect moment deserves a seamless plan. #Vowlish #WeddingPlanning #DreamWedding #SeamlessCelebrations
• •Planning Your Dream Wedding? Feel Inspired, Not Overwhelmed.
• •Your Story, Beautifully Organized. Custom designs and planning tools for moments you'll cherish forever.
• •A special gift to make your planning easier, [Customer Name]...
• •Say goodbye to wedding planning stress! Our custom-made digital organizers keep everything in one beautiful place. From guest lists to vendor details, we help you bring your dream day to life. Click to start planning with ease and elegance.