Tono de Marca

Approachable, knowledgeable, and community-focused. The language is friendly and inclusive, resonating with headshop culture. It also projects expertise and quality.

Valores de Marca

• •Quality and Craftsmanship
• •Customer Satisfaction and Service
• •Community and Connection
• •Value and Affordability
• •Discretion and Accessibility

Mejores Prácticas

• •Speak Their Language: Continue using an informal, friendly, and inclusive tone. Use slang and terminology common within the smoking and vaping community to build rapport and show authenticity.
• •Focus on "We" and "You": Frame your copy around the customer and the community. Use "we" to show you're on their side and "you" to make the experience personal and direct.
• •Highlight Quality and Value: Consistently reinforce the message of premium products at great prices. Use descriptive words that evoke craftsmanship and durability to build trust in your product quality.
• •Emphasize Community and Friendship: In social media captions, email newsletters, and "About Us" sections, reiterate the idea of being more than just a store. Encourage user-generated content and interaction to foster a sense of belonging.
• •Be an Enthusiast, Not Just a Seller: Write from the perspective of someone who is passionate about the products and the culture. Share knowledge, tips, and insights in your blog and product descriptions to position the brand as a trusted expert in the field.

Percepción Social

Positive within its target niche, seen as a reliable and customer-friendly online source for smoking accessories. Cultivates a sense of belonging and understanding by focusing on "headshop culture" and emphasizing discreet shipping. The brand is clearly an online retailer of smoking accessories.

Ejemplos de Copy

• •Up Your Sesh Game. Premium Gear for the Discerning Smoker. Don't settle for less. Our curated collection of bongs, vapes, and accessories is built to last and designed to impress. Join the Insomnia family and experience the difference quality makes.
• •Your Secret's Safe with Us. Discreet Shipping, Worldwide. We get it. That’s why all our packages are shipped with your privacy in mind. Get the best smoking accessories delivered right to your door, no questions asked.
• •More Than a Shop, We're a Community. At Insomnia Smoke, you're not just a customer—you're part of the crew. We're passionate about the culture and committed to bringing you the best products at prices you'll love. Let's spread the love, together.
• •Late-Night Restock? We've Got You. Running low on papers at 3 AM is a thing of the past. Order from the comfort of your couch and we'll handle the rest. Premium smoking supplies, delivered fast.
• •A Good Bong Equals a Good Hit. That's Our Motto. We live by it. That’s why we’ve sourced the highest quality glass and materials for an unparalleled experience. Discover your new favorite piece in the Insomnia Smoke collection.