Tono de Marca

Aspirational and Innovative, aiming to upgrade lifestyles through smart technology and modern solutions. Helpful and Accessible, breaking down benefits into relatable terms for practical solutions. Clean and Modern, reflecting a minimalist, professional aesthetic while maintaining a friendly, authoritative, and quality feel.

Valores de Marca

• •Innovation
• •Quality of Life
• •Functionality and Design
• •Health and Wellness
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Benefit: Always start by explaining how the product improves the customer's life. Instead of "This blender has a 20,000 RPM motor," write "Create silky-smooth smoothies in seconds."
• •Use Aspirational Language: Frame your products as tools for achieving a better version of life. Use words like "elevate," "transform," "simplify," and "discover" to inspire your audience.
• •Maintain a Clean, Simple Style: Keep sentences clear and concise. Avoid jargon and overly technical terms. The copy should be as clean and user-friendly as the products themselves.
• •Ask Engaging Questions: In social media and email marketing, pose questions to encourage interaction and make the brand feel like a two-way conversation (e.g., "How would you use this in your home?").
• •Ensure Visual and Textual Harmony: The tone of the copy must always match the visual identity. Clean, high-quality photos and videos of products in use should be paired with copy that is equally modern, helpful, and inspiring.

Percepción Social

The brand is viewed as Trustworthy and Reliable, with customers confident in product quality and utility. It is perceived as Modern and Forward-Thinking, a go-to for innovative, practical gadgets. Ultimately, INRMI is seen as Beneficial, delivering on promises to make life easier and healthier, positioning products as investments in a better lifestyle.

Ejemplos de Copy

• •Crispy, golden, and guilt-free. ✨ Meet the future of healthy cooking. Say goodbye to excess oil and hello to flavor. Our new Smart Air Fryer uses 360° air circulation to make your favorite foods perfectly crisp with up to 85% less fat. From fries to veggies, what will you create first? #INRMI #SmartCooking #HealthyEating #KitchenGadgets #InnovationInTheKitchen
• •Upgrade Your Home. Upgrade Your Life. Your home is your sanctuary. Make it smarter, healthier, and more efficient. For a limited time, get 20% off all INRMI smart gadgets and kitchenware. Innovate your daily routine today. Shop Now & Save
• •Your Fresh Start, Anywhere. The INRMI Go-Blender. Blend smoothies, protein shakes, or fresh juices on the go. With a powerful motor and a USB-C rechargeable battery, the Go-Blender is designed for your active life. Its compact, leak-proof design means you can toss it in your bag and enjoy healthy nutrition wherever your day takes you. Effortless health is now in your hands.
• •Just In: The gadgets that will change your daily routine.
• •Smart Living, Simplified. Discover technology that works for you.