Tono de Marca

Playful and Loving, Caring and Responsible, Modern and Stylish, Enthusiastic and Engaging

Valores de Marca

• •Strengthening the Pet-Owner Bond
• •Pet Well-being and Happiness
• •Quality and Design
• •Sustainability and Social Responsibility
• •Natural and Healthy

Mejores Prácticas

• •Embrace "Pawrent" Language: Consistently use terms like "Pawrents," "Poilus," and other affectionate language that resonates with devoted pet owners. This reinforces the brand's understanding of the deep human-animal bond.
• •Focus on the "Why": Always tie product features back to the core values of pet happiness, well-being, and strengthening the owner-pet relationship. Explain *how* a product benefits the pet and enhances their life.
• •Keep it Positive and Uplifting: The overall tone should be joyful, enthusiastic, and optimistic, reflecting the happiness pets bring. Even when addressing pet challenges (like boredom), frame solutions positively.
• •Highlight Quality and Design with Purpose: When mentioning product quality or stylish design, connect it to durability, pet comfort, or how it seamlessly fits into a modern pet-loving home, rather than just aesthetics for aesthetics' sake.
• •Engage and Build Community: Use inclusive language, ask questions, and encourage user-generated content (like sharing photos with #inooko or #WaggingMoment) to foster a sense of belonging among "The Pack."

Percepción Social

Positive customer feedback, focus on enrichment, trusted by pet professionals/bloggers, growing brand awareness, mixed general online reviews (but positive direct reviews)

Ejemplos de Copy

• •Headline (Website Banner): Happy Paws, Happy Hearts. Spoil your 'Poilu' with Inooko's best!
• •Product Description (Lick Mat): Turn treat time into a brain game! Our YoomY Lick Mat keeps your furry friend engaged, calm, and oh-so-happy. Because a stimulated pet is a joyful pet!
• •Social Media Post (Instagram): Sharing a #WaggingMoment with [Pet's Name] and their new favorite Inooko toy! 🥰 We design with love, for the love of pets. Show us your happy Poilus! #inooko #Pawrents #PetWellbeing
• •Email Subject Line (Promotion): A Special Treat for Your Best Friend (and You!).
• •About Us Snippet: At Inooko, we're 'Pawrents' first. That's why we pour our hearts into creating stylish, high-quality essentials that strengthen that special bond you share with your furry family member. Because they deserve nothing but the best.