Tono de Marca

Spiritual, nurturing, empowering, informal, and relatable, using contemporary slang and cultural references, with language that is encouraging and focuses on self-improvement and healing.

Valores de Marca

• •Holistic Wellness
• •Natural and Organic
• •Spiritual Healing
• •Empowerment
• •Community

Mejores Prácticas

• •Embrace the Spiritual and Nurturing Language: Consistently use words like "ritual," "sacred," "balance," "nourish," and "healing" to reinforce the brand's core values.
• •Speak Directly to Your Audience: Continue using relatable and culturally relevant language that resonates with the "Hood Hippies" and "Gangsta Gurus." This authenticity builds a strong connection.
• •Educate and Empower: Frame your copy around educating your audience about the benefits of a holistic lifestyle, not just selling a product. Empower them with knowledge to take charge of their well-being.
• •Tell a Story: Every product and post should tell a small part of the larger InnerG story. Whether it's the story of an ingredient, a customer's transformation, or the philosophy behind a blend, storytelling creates an emotional connection.
• •Maintain a Consistent Visual Identity: The calming, earthy, and sometimes mystical visuals on Instagram and the website are a crucial part of the brand's tone. Ensure all visual content aligns with this established aesthetic to create a cohesive brand experience.

Percepción Social

A trustworthy and effective brand within the wellness and spiritual communities. It is perceived as more than just a tea company, but rather a source of genuine support for a healthier, more balanced lifestyle, with authenticity and passion.

Ejemplos de Copy

• •Sip on sunshine. Our Positive InnerG blend is more than just tea; it's a cup of liquid optimism. Crafted with organic herbs to lift your spirit and sharpen your focus, it's the perfect daily ritual to keep your vibes high and your mind clear.
• •Your Sunday reminder to pour back into yourself. Let today be about rest, reflection, and replenishing your spirit. What's your favorite InnerG ritual to reset for the week ahead? 🌿✨ #InnerG #SelfCareSunday #HolisticHealing
• •Tired of counting sheep? Let our NighTEA Night blend tuck you in. A soothing infusion of calming herbs to quiet your mind and ease you into a deep, restorative sleep. Wake up refreshed and ready to conquer your day. Your journey to better sleep starts here.
• •You're invited to the InnerG Circle. ✨ This isn't just another Facebook group. It's a sacred space for us to connect, grow, and glow together. Share your journey, learn from fellow wellness warriors, and get exclusive access to tips and rituals. Ready to find your tribe?
• •InnerG Tea was born from a simple belief: that the power to heal lies within each of us. We blend ancient herbal wisdom with the rhythm of modern life to create teas that do more than just taste good—they help you connect with your truest self. Every blend is a story, every sip a step on your wellness journey.