Tono de Marca

Scholarly, reverent, mystical, serious, authoritative, educational, formal, and articulate.

Valores de Marca

• •Authenticity & Tradition
• •Education & Research
• •Reverence & Seriousness
• •Aesthetic Integrity
• •Empowerment through Knowledge

Mejores Prácticas

• •Prioritize Education Over Sales: Frame every product and post primarily as an educational tool. The sale should feel like a consequence of the value offered, not the primary goal. The copy should teach or inform first, then invite the user to learn more through a purchase.
• •Use Precise and Evocative Language: Employ specific terminology related to Stregheria and traditional magic. Use a rich, formal vocabulary that reflects the seriousness and historical depth of the subject. Words like "authentic," "research," "tradition," "ancestral," and "reverence" should be cornerstones.
• •Maintain Visual and Thematic Cohesion: Every image, video, and piece of text should align with the dark, mystical, and scholarly aesthetic. Avoid bright colors, casual selfies, or humorous memes that would dilute the brand's powerful identity.
• •Speak as the Authority: The brand voice is that of a knowledgeable guide and researcher. Present information confidently and directly. While personal, the tone should remain that of a mentor or teacher, not a peer or entertainer.
• •Emphasize the "Why": Always connect the brand's offerings back to its core values. Explain why tradition is important, why research is necessary, and why this path is different from others. This reinforces the brand's unique position and builds trust with a discerning audience.

Percepción Social

The brand is perceived as a highly credible and knowledgeable source in a specialized niche. It attracts serious students of witchcraft who value depth and authenticity, viewing the founder as a genuine practitioner and researcher rather than an influencer. The brand's focus on a specific, non-mainstream tradition attracts a dedicated community seeking substance over trends.

Ejemplos de Copy

• •Venture beyond the surface of modern witchcraft. Our course in Traditional Stregheria is not an introduction—it is an immersion. Delve into the authentic rites, folk magic, and ancestral wisdom of the Old Ways, meticulously researched and guided by genuine practice. This is for the serious seeker, ready to walk a path of discipline and power. Enrollment is now open.
• •The stones remember what the world has forgotten. Our tradition is not built on modern invention, but on the echoes of what has always been. Each ritual, each sigil, is a conversation with history. To practice the Old Ways is to listen to these whispers and honor their truth.
• •This is not a book of shadows; it is a grimoire of substance. Within these pages lies a careful curation of historical Italian folk magic, protective rites, and the foundational philosophy of the Strega path. Bound in black leather and crafted for the dedicated practitioner, this tome is a lifelong tool for your personal journey into the authentic craft.
• •Strega ERA: Reclaiming the authentic heart of Italian Witchcraft. Explore our research, enroll in our courses, and awaken the tradition within.
• •Your power isn't in a trend. It's in your roots. Discover the Old Ways. #Stregheria #ItalianWitchcraft #TraditionalWitchcraft #SacrumVivere