Tono de Marca

professional, informative, and encouraging

Valores de Marca

• •Health and Wellness
• •Quality and Efficacy
• •Accessibility
• •Transparency
• •Customer-Centricity

Mejores Prácticas

• •Lead with the Benefit, Support with the Science: Start with what the customer will gain (e.g., "Reduce pain," "Reveal glowing skin") and then briefly explain *how* the technology achieves it (e.g., "...by reducing inflammation at a cellular level.").
• •Balance Professionalism with Encouragement: Use clear, scientific terms like "irradiance," "wavelengths," and "medical-grade" to build credibility, but always frame the message in an encouraging and supportive tone that empowers the user on their wellness journey.
• •Use Keywords Consistently: Integrate terms like "red light therapy," "health & wellbeing," "muscle recovery," "skin rejuvenation," and "at-home therapy" across all platforms to reinforce brand identity and improve SEO.
• •Incorporate Customer Language: Leverage the positive language and specific results mentioned in customer reviews (e.g., "noticed a huge improvement in my skin," "easy to set up and use") to create authentic and relatable copy.
• •Maintain a Unified Visual and Textual Tone: Ensure that the clean, modern, and aspirational aesthetic of the brand's visuals is matched by copy that is equally clear, professional, and inspiring. The language should feel as premium and reliable as the products look.

Percepción Social

reputable and trustworthy provider

Ejemplos de Copy

• •Unlock Your Body's Potential. Experience Medical-Grade Red Light Therapy at Home.
• •Don't let muscle soreness slow you down. Accelerate your recovery and get back to what you love, faster. Our Pro series penetrates deep into tissue to reduce inflammation and repair muscles from the inside out. #Infraredi #RedLightTherapy #MuscleRecovery #Fitness
• •Redefine your skincare routine. In just 10 minutes a day, our clinically-proven LED Mask reduces wrinkles and fights acne by rejuvenating your skin at the cellular level. Get your glow back with Infraredi. Tap to learn more.
• •Hi [Name], Ever wonder about the science behind the glow? It's not magic, it's biophysics. Our devices use specific, clinically-proven wavelengths of red and near-infrared light to stimulate your cells' mitochondria. Think of it as a power-up for your body's natural healing and rejuvenation processes. Ready to feel the difference? Explore our guide.
• •My secret weapon for pain-free mornings; 10 mins of this; Ready for the day.