Tono de Marca

Playful, Confident, and Provocative, blending a modern, cheeky style with an edgy, "hell-themed" branding, using informal, engaging, and slightly suggestive language.

Valores de Marca

• •Sex Positivity and Normalization
• •Quality and Safety
• •Discretion and Trustworthiness
• •Pleasure and Exploration
• •Inclusivity

Mejores Prácticas

• •Embrace the Duality: Always balance the "Infernum" (edgy, provocative, hot) with the "Store" (safe, reliable, discreet). Use playful, suggestive language but always ground it with reassurances about quality, safety, and privacy.
• •Use Confident & Empowering Language: Frame pleasure as a natural, healthy, and empowering part of life. Use active verbs and a confident tone. Avoid language that is apologetic or overly clinical.
• •Stay Playful and Conversational: Incorporate humor, witty wordplay (like the "hell to heaven" journey), and a friendly tone. Address the customer directly ("you," "your") to create a personal connection.
• •Highlight Trust Above All: In every piece of marketing, reiterate the core promises: EU-certified products, discreet packaging, and secure transactions. These are non-negotiable trust signals in this industry.
• •Be Boldly Inclusive: Ensure the copy speaks to a diverse audience. Use gender-neutral language where appropriate and create content that acknowledges different sexualities, genders, and relationship dynamics, reflecting the product range.

Percepción Social

Modern and trustworthy, perceived as credible due to presence on established marketplaces. Resonates with a contemporary, digitally-savvy audience who value safety, fun, and an open-minded approach to sexuality, weary of clinical or seedy stereotypes.

Ejemplos de Copy

• •Your Playground Awaits. Forget what you’ve been told. Good things happen in the dark. Explore our collection of certified, pleasure-tested toys and discover a new level of ecstasy. Discreetly delivered, of course. Welcome to Infernum.
• •From Inferno to Heaven in One Click. Ready to turn up the heat? Our mission is to guide you on the ultimate journey of pleasure. With top-quality vibrators, stimulators, and BDSM gear, your personal paradise is closer than you think.
• •Sinfully Good. Saintly Safe. At Infernum, we believe pleasure should never be a guilty one. That’s why all our products are EU-certified for your peace of mind. Indulge your desires with confidence.
• •Your Body is a Temple. Let's Have Some Fun In It. Inspired by our motto, "O seu corpo é um templo... os nossos brinquedos são o combustível," this copy speaks directly to empowerment and fun. It’s time to fuel your soul with a rollercoaster of pleasure.
• •Don't Just Break the Ice. Melt It. Whether you're exploring solo or with a partner, the right toy changes everything. Find your perfect match at Infernum and let the sparks fly. Fast, discreet shipping guaranteed.